Results 221 to 230 of about 3,029 (250)

From Customer Lifetime Value to Shareholder Value

Journal of Service Research, 2006
Morris George, Paul D Berger, Rajkumar Venkatesan   +2 more
exaly  

Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy

Journal of Business Research, 2016
Xiaoning Liang, Hao Zhang
exaly  

Linking customer lifetime value with shareholder value

Industrial Marketing Management, 2003
Kurt Matzler, Heinz K Stahl
exaly  

Customer Lifetime Value as the Basis of Customer Segmentation

Journal of Relationship Marketing, 2006
Katherine N Lemon
exaly  

The effects of loyalty programs on customer lifetime duration and share of wallet

Journal of Retailing, 2007
Lars Meyer-Waarden
exaly  

Lifetime Customer Value

2011
openaire   +1 more source

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM

Marketing Science, 2008
Rajkumar Venkatesan
exaly  

National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

Journal of International Marketing, 2016
Anita Pansari
exaly  

Lifetime Customer Value

2014
openaire   +1 more source

Customer Lifetime Value:

openaire   +1 more source