Results 241 to 250 of about 4,772 (292)

Climate change impacts on tropical cyclone-induced power outage risk: Sociodemographic differences in outage burdens. [PDF]

open access: yesProc Natl Acad Sci U S A
Guikema S   +7 more
europepmc   +1 more source

Customer Lifetime Value Prediction

open access: yesIconic Research and Engineering Journals
openaire   +1 more source

Customer Lifetime Value Measurement

Management Science, 2008
The measurement of customer lifetime value is important because it is used as a metric in evaluating decisions in the context of customer relationship management. For a firm, it is important to form some expectations as to the lifetime value of each customer at the time a customer starts doing business with the firm, and at each purchase by the ...
Sharad Borle, Dipak C Jain
exaly   +2 more sources

Dynamics of customer segments: A predictor of customer lifetime value

Expert Systems With Applications, 2021
Abstract Most studies in the literature have focused on past behavior of customers to measure customer lifetime value, however, the rapid developments of technology and products make new conditions that cannot be predicted by past records anymore. In the era of new media and social networks, customers’ needs and expectations change fast which lead to
Abdolreza Mosaddegh   +2 more
exaly   +2 more sources

Customer Lifetime Value

open access: yes, 2002
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
openaire   +2 more sources

Customer Lifetime Value

open access: yes, 2018
This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the ...
Kijpokin Kasemsap
openaire   +2 more sources

Customer Lifetime Value: A Review

Social Behavior and Personality, 2012
The concept of regarding customers as assets that should be managed and whose value should be measured is now accepted and recognized by academics and practitioners. This focus on customer relationship management makes it extremely important to understand customer lifetime value (CLV) because CLV models are an efficient and effective way to evaluate a
Wen Chang, Chen Chang, Qianpin Li
exaly   +2 more sources

Customer Lifetime Value

SSRN Electronic Journal, 2017
This technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit ...
Phillip E. Pfeifer, Paul Farris
openaire   +1 more source

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