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Modeling CLV: A test of competing models in the insurance industry

Quantitative Marketing and Economics, 2007
Bas Donkers   +2 more
exaly  

Fokussiertes Kundenportfoliomanagement im Retail Banking mit Customer Lifetime Value (CLV)

Meik Führing, Michael Cleven
openaire   +1 more source

Calculating Customer Lifetime Value (CLV): Theory and Practice

2003
Paul Andon
exaly  

Warum ist der Kundenlebenswert CLV (Customer Lifetime Value) entscheidend? Es kommt nicht auf das Outfit an ...

2008
openaire   +1 more source
customer lifetime value
machine learning
customer relationship management crm
business
customer relationship management
clustering
data mining
customer value
risk-adjusted revenue
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