Results 181 to 190 of about 663 (194)

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM

Marketing Science, 2008
Rajkumar Venkatesan
exaly  

Salesperson CLV orientation's effect on performance

Journal of Business Research, 2014
Eduardo Torres, Pedro Hidalgo, Pablo Farias   +2 more
exaly  

Leveraging Customer Lifetime Value (CLV) for Strategic Marketing and Financial Performance Optimization

Asian Journal of Individual and Organizational Behavior
Henrique Moreira, Isabela Silva, Roberto Barros, Jéssica Oliveira   +3 more
openaire   +1 more source

Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study

Information Technology and Management, 2012
Yong-Pin Zhou
exaly  

e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction

Information Systems Frontiers, 2005
Segev Wasserkrug, Etzion Opher, Wasserkrug Segev   +2 more
exaly  

Customer lifetime value (CLV) analysis on customer segmentation using RFM model with k-means clustering

AIP Conference Proceedings
Dhea Halimatu Sa’diah, Nur Fitrianti Fahrudin   +1 more
openaire   +1 more source

Customer equity and CLV in Spanish telecommunication services

Journal of Business Research, 2016
JOSÉ Ramon Segarra-Moliner, MIGUEL Angel Moliner-Tena   +1 more
exaly  

From Customer Lifetime Value to Shareholder Value

Journal of Service Research, 2006
Paul D Berger, Morris George, Donald R Lehmann   +2 more
exaly  

The impact of users’ characteristics on customer lifetime value raising: evidence from mobile data service in China

Information Technology and Management, 2014
Yong-Pin Zhou, Lei Li
exaly  

National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

Journal of International Marketing, 2016
Anita Pansari
exaly