Results 161 to 170 of about 663 (194)

V(CLV): Examining Variance in Models of Customer Lifetime Value

SSRN Electronic Journal, 2016
While accurate point estimation of customer lifetime value (CLV) has been the target of a large body of academic research, few have focused on the variance of CLV (V(CLV)), which represents the degree of uncertainty associated with a customer's expected CLV.
Daniel McCarthy, Peter Fader, Bruce Hardie   +2 more
openaire   +1 more source

Predictive Analytics for Customer Lifetime Value (CLV) Optimization: Estimating CLV to Inform Strategic Marketing Decisions for Maximizing Profitability

2024 13th International Conference on System Modeling & Advancement in Research Trends (SMART)
Satish Kumar, V.N. Bajpai, Ashish Kumar Jha, Sunil Upadhyay   +3 more
exaly   +2 more sources

Einsatz des Customer Lifetime Value (CLV) im Commitmentgeschäft

2004
Das systematische Kundenmanagement, d.h. sowohl die Neuausrichtung und Weiterentwicklung der systematischen Akquisition attraktiver Neukunden als auch das strategische Management des Bestandskundenportfolios, hat sich in den letzten Jahren als einer der wesentlichen Erfolgsfaktoren fur Unternehmen etabliert.
Manfred Bruhn, Dominik Georgi, Stephan Schusser   +2 more
openaire   +1 more source

Student Engagement Value (SEV): Adapting Customer Lifetime Value (CLV) for a Learning Environment

2017
As a metric, Customer Lifetime Value (CLV) is important in business environments in order to prioritize customer value to the organization so that effort and resources can be effectively utilized based on the profitability of each customer. In an academic setting there is an equal interest to classify students based on their engagement, so that high ...
Isuru Balasooriya, Jordi Conesa, Enric Mor, M. Elena Rodríguez 0001   +3 more
openaire   +1 more source

Study of behavior and determination of customer lifetime value(CLV) using Markov chain model

AIP Conference Proceedings, 2014
Customer Lifetime Value or CLV is a restriction on interactive marketing to help a company in arranging financial for the marketing of new customer acquisition and customer retention. Additionally CLV can be able to segment customers for financial arrangements. Stochastic models for the fairly new CLV used a Markov chain.
Dony Permana, Sapto Wahyu Indratno, Udjianna S. Pasaribu   +2 more
openaire   +1 more source

Comparison Between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value [PDF]

Knowledge Horizons - Economics, 2013
The ability to accurately predict the value of the customers of a company has huge impact on the capacity to make intelligent decisions. Knowing the individual value of each customer allows the identification of the most profitable customers and directing marketing spend towards them.
openaire  

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Journal of Marketing Analytics, 2022
Kessara Kanchanapoom, Jongsawas Chongwatpol   +1 more
openaire   +1 more source

DOES A CUSTOMER'S BEHAVIOUR ON THE WEB DETERMINE THEIR LIFETIME VALUE (CLV)?

DOKBAT 2023 - 19th International Bata Conference for Ph.D. Students and Young Researchers, 2023
Daniel Kvíčala, Halina Starzyczná
openaire   +1 more source

Enhancing Hotel Management Through Predictive AI Models for Customer Lifetime Value (CLV)

Balkans Journal of Emerging Trends in Social Sciences
This paper introduces a hybrid artificial intelligence (AI) framework for predicting Customer Lifetime Value (CLV) in hotel management. CLV represents the long-term financial contribution of guests and provides information for resource allocation, customer retention, and profitability.
Milena Nikolić, Žarko Rađenović, Marina Marjanović   +2 more
openaire   +1 more source

Kundenwertigkeit: Zwischen ABC-Analyse und Customer Lifetime Value (CLV)

2022
Andreas Krämer, Thomas Burgartz
openaire   +1 more source