Results 141 to 150 of about 197 (159)
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Customer-Lifetime-Value-(CLV)-Modelle für den Einzelhandel : Ein empirischer Vergleich konkurrierender Modelle

2008
Customer Lifetime Value (CLV)-Modelle für den Einzelhandel Wie können CLV-Modelle ausgewählt werden? Welche Modelle eignen sich rundsätzlich für den Einzelhandel? Welches Modell sollte in welchem Kontext eingesetzt werden? Die Pflege und der Erhalt von Kundenbeziehungen sind in den vergangenen Jahren immer stärker in den Mittelpunkt des Marketings von ...
Diller, Herrmann   +2 more
openaire   +2 more sources

ESTIMAÇÃO DO CUSTOMER LIFETIME VALUE (CLV) EM UMA EMPRESA DO SETOR VAREJISTA FARMACÊUTICO

Anais do Encontro Nacional de Engenharia de Produção, 2023
AUGUSTO SEVERO CHAGAS   +4 more
openaire   +1 more source

Why do banks retain unprofitable customers? A customer lifetime value real options approach

Journal of Business Research, 2021
Mariano Méndez Suárez   +1 more
exaly  

Customer Value: From ABC Analysis to Customer Lifetime Value (CLV)

Andreas Krämer   +2 more
openaire   +1 more source

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Journal of Interactive Marketing, 2013
Jaime Romero   +2 more
exaly  

Student Engagement Value (SEV): Adapting Customer Lifetime Value (CLV) for a Learning Environment

Lecture Notes on Data Engineering and Communications Technologies, 2018
Jordi Conesa   +2 more
exaly  

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM

Marketing Science, 2008
Rajkumar Venkatesan
exaly  

Salesperson CLV orientation's effect on performance

Journal of Business Research, 2014
Pablo Farías   +2 more
exaly  

Leveraging Customer Lifetime Value (CLV) for Strategic Marketing and Financial Performance Optimization

Asian Journal of Individual and Organizational Behavior
Henrique Moreira   +3 more
openaire   +1 more source

Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study

Information Technology and Management, 2012
Yong-Pin Zhou
exaly  
customer lifetime value
machine learning
data mining
customer relationship management
customer relationship management crm
business
clustering
customer value
risk-adjusted revenue
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