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Comparison Between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value [PDF]

Knowledge Horizons - Economics, 2013
The ability to accurately predict the value of the customers of a company has huge impact on the capacity to make intelligent decisions. Knowing the individual value of each customer allows the identification of the most profitable customers and directing marketing spend towards them.
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The Role of Customer Lifetime Value (CLV) Models in Client Engagement Strategies

International Journal of Applied Data Science & Modern Computing, 2019
Customer Lifetime Value (CLV) is a key metric used by businesses to predict and optimize the long-term value of their customer relationships. CLV models are critical tools in shaping client engagement strategies, as they provide insights into customer behavior, segmentation, and future value.
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DOES A CUSTOMER'S BEHAVIOUR ON THE WEB DETERMINE THEIR LIFETIME VALUE (CLV)?

DOKBAT 2023 - 19th International Bata Conference for Ph.D. Students and Young Researchers, 2023
Daniel Kvíčala, Halina Starzyczná
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Enhancing Hotel Management Through Predictive AI Models for Customer Lifetime Value (CLV)

Balkans Journal of Emerging Trends in Social Sciences
This paper introduces a hybrid artificial intelligence (AI) framework for predicting Customer Lifetime Value (CLV) in hotel management. CLV represents the long-term financial contribution of guests and provides information for resource allocation, customer retention, and profitability.
Milena Nikolić, Žarko Rađenović, Marina Marjanović   +2 more
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Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Journal of Marketing Analytics, 2022
Kessara Kanchanapoom, Jongsawas Chongwatpol   +1 more
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Customer Lifetime Value Prediction: Using Machine Learning to Forecast CLV and Enhance Customer Relationship Management

2023 7th International Symposium on Multidisciplinary Studies and Innovative Technologies (ISMSIT), 2023
Ankit Kumar, Kamred Udham Singh, Gaurav Kumar, Tanupriya Choudhury, Ketan Kotecha   +4 more
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Measuring and Managing Customer Lifetime Value. A CLV Scorecard and Cohort Analysis in a Subscription-based Enterprise

2012
COMPANIES FREQUENTLY ENCOUNTER DIFFICULTY MEASURING CUSTOMER LIFETIME VALUE (CLV) AND CUSTOMER EQUITY (CE) BECAUSE OF THE LACK OF A PRACTICAL FRAMEWORK AND THE ANALYTICAL CHALLENGES BEHIND THE CLV PARADIGM. THIS ARTICLE PROPOSES STEP-BY-STEP GUIDELINES TO MEASURE AND MANAGE CLV IN A SUBSCRIPTION-BASED ENTERPRISE (SBE).
BONACCHI, Massimiliano, Perego P.
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Kundenwertigkeit: Zwischen ABC-Analyse und Customer Lifetime Value (CLV)

2022
Andreas Krämer, Thomas Burgartz
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V(CLV): Examining Variance in Models of Customer Lifetime Value

SSRN Electronic Journal, 2014
Daniel McCarthy, Peter Fader, Daniel Zantedeschi, Shane Jensen   +3 more
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Analyze the Effect of Customer Retention Rate on Customer Lifetime Value(CLV) - Based on the Regression Model

Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China, 2023
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