Results 131 to 140 of about 192 (158)

Customer Lifetime Value Prediction: Using Machine Learning to Forecast CLV and Enhance Customer Relationship Management

2023 7th International Symposium on Multidisciplinary Studies and Innovative Technologies (ISMSIT), 2023
Ankit Kumar, Kamred Udham Singh, Gaurav Kumar, Tanupriya Choudhury, Ketan Kotecha   +4 more
openaire   +1 more source

Warum ist der Kundenlebenswert CLV (Customer Lifetime Value) entscheidend? Es kommt nicht auf das Outfit an …

2012
Folgende Begebenheiten wurden uns von einem Kunden und einer Bekannten erzahlt: Der Inhaber eines mittelstandischen Energieversorgungsunternehmens war seit Jahren Kunde eines Autohauses der Oberklasse.
Johann Beck, Norbert Beck
openaire   +1 more source

Measuring and Managing Customer Lifetime Value. A CLV Scorecard and Cohort Analysis in a Subscription-based Enterprise

2012
COMPANIES FREQUENTLY ENCOUNTER DIFFICULTY MEASURING CUSTOMER LIFETIME VALUE (CLV) AND CUSTOMER EQUITY (CE) BECAUSE OF THE LACK OF A PRACTICAL FRAMEWORK AND THE ANALYTICAL CHALLENGES BEHIND THE CLV PARADIGM. THIS ARTICLE PROPOSES STEP-BY-STEP GUIDELINES TO MEASURE AND MANAGE CLV IN A SUBSCRIPTION-BASED ENTERPRISE (SBE).
BONACCHI, Massimiliano, Perego P.
openaire   +2 more sources

Kundenwertigkeit: Zwischen ABC-Analyse und Customer Lifetime Value (CLV)

2022
Andreas Krämer, Thomas Burgartz
openaire   +1 more source

V(CLV): Examining Variance in Models of Customer Lifetime Value

SSRN Electronic Journal, 2014
Daniel McCarthy, Peter Fader, Daniel Zantedeschi, Shane Jensen   +3 more
openaire   +1 more source

Customer-Lifetime-Value-(CLV)-Modelle für den Einzelhandel : Ein empirischer Vergleich konkurrierender Modelle

2008
Customer Lifetime Value (CLV)-Modelle für den Einzelhandel Wie können CLV-Modelle ausgewählt werden? Welche Modelle eignen sich rundsätzlich für den Einzelhandel? Welches Modell sollte in welchem Kontext eingesetzt werden? Die Pflege und der Erhalt von Kundenbeziehungen sind in den vergangenen Jahren immer stärker in den Mittelpunkt des Marketings von ...
Diller, Herrmann, Bauer, Thomas, Bonakdar, Amir   +2 more
openaire   +2 more sources

Analyze the Effect of Customer Retention Rate on Customer Lifetime Value(CLV) - Based on the Regression Model

Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China, 2023
openaire   +1 more source

ESTIMAÇÃO DO CUSTOMER LIFETIME VALUE (CLV) EM UMA EMPRESA DO SETOR VAREJISTA FARMACÊUTICO

Anais do Encontro Nacional de Engenharia de Produção, 2023
AUGUSTO SEVERO CHAGAS, MICHEL ANZANELLO, CLEO SCHMITT SILVEIRA, JOÃO BATISTA GONÇALVES DE BRITO, RODRIGO HELDT   +4 more
openaire   +1 more source

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM

Marketing Science, 2008
Rajkumar Venkatesan
exaly  

Customer Value: From ABC Analysis to Customer Lifetime Value (CLV)

Andreas Krämer, Thomas Burgartz, Christina Muzzu   +2 more
openaire   +1 more source