Results 111 to 120 of about 197 (159)

Predicting Sales and Analysing Customer Lifetime Value (CLV) in the E-Commerce Industry Using Machine Learning Methods

open access: yes
The advancement of e-commerce has brought a major change in the business sector by allowing companies to connect with customers globally and offer different products and services. To manage an e-commerce business prediction of sales and calculating the Customer Lifetime Values are the pivotal components in formulating the strategy, customer ...
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ZEBTS as the Theory of Everything for Customer Lifetime Value: Operator‑Spectral Geometry, Multi‑Channel Dynamics, and Falsifiable CLV Evolution

open access: yes
Tish article presents the first complete, minimal, and empirically falsifiable mathematical theory of customer lifetime value (CLV) and multi‑channel attribution, derived from the operator‑spectral framework ZEBTS‑SUPER 12.0. Modern marketing lacks a unified model describing how CLV evolves under channel influence, switching dynamics, nonlinear ...
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