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Predicting Sales and Analysing Customer Lifetime Value (CLV) in the E-Commerce Industry Using Machine Learning Methods

open access: yes
The advancement of e-commerce has brought a major change in the business sector by allowing companies to connect with customers globally and offer different products and services. To manage an e-commerce business prediction of sales and calculating the Customer Lifetime Values are the pivotal components in formulating the strategy, customer ...
openaire   +1 more source

Customer Lifetime Value ( CLV )

Controlling, 2010
Katherine N Lemon
exaly   +2 more sources

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