Results 101 to 110 of about 663 (194)

Using the AraBERT Model for Customer Satisfaction Classification of Telecom Sectors in Saudi Arabia. [PDF]

Brain Sci, 2023
Aftan S, Shah H.
europepmc   +1 more source

Predictive Analytics for Customer Lifetime Value (CLV): Using Artificial Intelligence to Forecast Purchasing Behavior and Churn

The importance of CLV has become a key indicator of long-term profitability and strategic marketing strategies. Traditional CLV models, based on averages or Recency-Frequency–Monetary analysis, fail to capture complex customer behaviors and market trends. In this study, the purpose of this research project is to design and evaluate AI-driven predictive
Tarun Gupta, Supriya Bansal
openaire   +1 more source

LRFMV: An efficient customer segmentation model for superstores. [PDF]

PLoS One, 2022
Mahfuza R, Islam N, Toyeb M, Emon MAF, Chowdhury SA, Alam MGR.   +5 more
europepmc   +1 more source

Измерение Customer Lifetime Value (CLV) в условиях традиционной и AI-адаптивной воронки

This article examines the methodological problem of assessing Customer Lifetime Value (CLV) within the context of conventional and AI-adaptive sales funnels. It is argued that in conditions of intensified market competition and oversaturation, traditional CLV measurement techniques – relying on statistical formulae, cohort analysis, and RFM ...
openaire   +3 more sources

Economics at the FCC 2021-22: 5G Spectrum Auctions, Affordable Connectivity, Broadband Data Collection, and Merger Review. [PDF]

Rev Ind Organ, 2022
Fister J, Matraves C, Stancill M, Stockdale D, Sullivan S, Taylor S, Yankelevich A.   +6 more
europepmc   +1 more source

Potential Customer Lifetime Value in Financial Institutions: The Usage Of Open Banking Data to Improve CLV Estimation

Financial institutions increasingly adopt customer-centric strategies to enhance profitability and build long-term relationships. While Customer Lifetime Value (CLV) is a core metric, its calculations often rely solely on single-entity data, missing insights from customer activities across multiple firms.
de Brito, João B. G., Heldt, Rodrigo, Silveira, Cleo S., Bogaert, Matthias, Bucco, Guilherme B., Luce, Fernando B., Becker, João L., Zabala, Filipe J., Anzanello, Michel J.   +8 more
openaire   +2 more sources

Examining the impact of price sensitivity on customer lifetime value: empirical analysis

Cogent Business & Management
This study examines how price sensitivity parameters affect customer lifetime value in the luxury business. Quality, position, information, time, and customer lifetime were examined as price sensitivity factors followed by a conceptual model and research
Sarah Ahmed Awaad, Wael Kortam, Nihal Ayad   +2 more
doaj   +1 more source

Customer Lifetime Value For Credit Limit Optimization

, 2019
Customer lifetime value is an important metric for banks to optimize a credit limit, improve retention and set competitive pricing. The specifics of credit cards market provide challenges with undetermined usage time and positive correlation between ...
Kostiv, Markiyan
core  

Developing promotional model using Customer Lifetime Value score to avoid Customer Churns

, 2020
Customer churn is one of the biggest problems that every telecom company is facing and measures are taken to avoid it. An approach to avoid customer churns has been implemented in this paper using the Customer Lifetime Value (CLV) data to give maximum ...
Shah, Shrey Sanjay
core  

Survival analysis for customer lifetime value estimate

, 2012
Traditional marketing metrics such as brand awareness, sales and share are not enough to show a return on marketing investment. Customers are important intangible assets of a company but they are not equally remunerative.
TOCCU, Maurizio Pietro
core   +1 more source