Results 91 to 100 of about 663 (194)

Modeling Within- and Across-Customer Association in Lifetime Value with Copulas

Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Lemmens, A., Croux, C., Glady, N.
core  

UEG Week 2024 Poster Presentations

United European Gastroenterology Journal, Volume 12, Issue S8, Page 665-1360, October 2024.
wiley   +1 more source

Predicting Customer Lifetime Value in Multi-Service Industries

Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV.
Jong, M.G. de, Verhoef, P.C., Donkers, A.C.D.   +2 more
core  

Multi-Stage Data-Driven Framework for Customer Journey Optimization and Operational Resilience

Mathematics
Optimizing customer journeys is a critical challenge in e-commerce and financial services, attracting attention from marketing, operations research, and business analytics.
Tzu-Chien Wang, Ruey-Shan Guo, Chialin Chen, Chia-Kai Li   +3 more
doaj   +1 more source

Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model. [PDF]

Heliyon, 2023
Sun Y, Liu H, Gao Y.
europepmc   +1 more source

Modeling customer loyalty using customer lifetime value. [PDF]

The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions to detect customers that are becoming less loyal, also called churners.
Croux, Christophe, Baesens, Bart, Glady, N   +2 more
core  

A Study on Improving Customer Value Based on the Effect of Word of Mouth. [PDF]

Front Psychol, 2021
Fan J, Dong L.
europepmc   +1 more source

A modified Pareto/NBD approach for predicting customer lifetime value

, 2009
Valuing customers is a central issue for any commercial activity. The customer lifetime value (CLV) is the discounted value of the future profits that this customer yields to the company.
Croux, Christophe, Baesens, Bart, Glady, Nicolas   +2 more
core   +1 more source

Measuring and Predicting Customer Lifetime Value in Customer Loyalty Analysis: A Knowledge Management Perspective (A Case Study on an e-Retailer)

International Journal of Industrial Engineering and Production Research, 2009
Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented.
A. Aghaie
doaj  

On the customer lifetime value: a mathematical perspective [PDF]

, 2016
The customer lifetime value (CLV) is an important concept increasingly considered in the field of general marketing and in the management of firms, of organizations to increase the captured profitability.
BONIELLO, CARMINE, FERRENTINO, Rosa, CUOMO, Maria Teresa   +2 more
core