Results 81 to 90 of about 197 (159)

LRFMV: An efficient customer segmentation model for superstores. [PDF]

PLoS One, 2022
Mahfuza R, Islam N, Toyeb M, Emon MAF, Chowdhury SA, Alam MGR.   +5 more
europepmc   +1 more source

Potential Customer Lifetime Value in Financial Institutions: The Usage Of Open Banking Data to Improve CLV Estimation

Financial institutions increasingly adopt customer-centric strategies to enhance profitability and build long-term relationships. While Customer Lifetime Value (CLV) is a core metric, its calculations often rely solely on single-entity data, missing insights from customer activities across multiple firms.
de Brito, João B. G., Heldt, Rodrigo, Silveira, Cleo S., Bogaert, Matthias, Bucco, Guilherme B., Luce, Fernando B., Becker, João L., Zabala, Filipe J., Anzanello, Michel J.   +8 more
openaire   +2 more sources

Economics at the FCC 2021-22: 5G Spectrum Auctions, Affordable Connectivity, Broadband Data Collection, and Merger Review. [PDF]

Rev Ind Organ, 2022
Fister J, Matraves C, Stancill M, Stockdale D, Sullivan S, Taylor S, Yankelevich A.   +6 more
europepmc   +1 more source

Sales Resource Optimization Based on Customer Lifetime Value (CLV): A Data-Driven Dynamic Decision Model

Journal of Computer Technology and Applied Mathematics
This study proposes a framework for a dynamic decision-making model based on Customer Lifetime Value (CLV) to optimize sales resources. This model prioritizes profitability as a benchmark for customer performance, serving as a guide for effective resource allocation and improvement. The paper presents a data-driven approach that combines real-time data
openaire   +1 more source

Metodología para elaborar leyes de posibilidad de retirada del cliente: una aplicación al sector del vestido // A Methodology to Elaborate Laws of Possibilities in the Retreat of a Client: An Application to the Dress Sector

Revista de Métodos Cuantitativos para la Economía y la Empresa, 2016
El presente documento pone a prueba en el sector del vestido en el centro del país, una metodología basada en la teoría de la incertidumbre y los subconjuntos borrosos para construir leyes de posibilidad de retirada del cliente con la empresa, con tan ...
Mauricio Ortigosa Hernández, Anna María Gil Lafuente   +1 more
doaj  

COMPOSITE CONTRIBUTION PROFIT (CCP) AKA CUSTOMER LIFETIME VALUE (CLV) FOR A RETAIL BUSINESS

This article explores the concepts of Composite Contribution Profit (CCP) and Customer Lifetime Value (CLV) in the retail industry, examining their evolution, calculation methodologies, and practical applications. It traces the historical development of these metrics from simple formulas to complex predictive models, highlighting the shift towards a ...
openaire   +1 more source

PENGARUH ANALISI DATA CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN PERSONALISASI KONTEN TERHADAP CUSTOMER LIFETIME VALUE (CLV) PADA KONSUMEN TIKTOK

Penelitian ini bertujuan untuk mengetahui bagaimanakah Pengaruh Analisis Data CRM dan Personalisasi Konten Terhadap Nilai Jangka Panjang Pelanggan Pada Konsumen Tiktok. Metode penulisan ini menggunakan pendekatan kualitatif dengan metode studi pustaka (library research).
Anisah, Intan, Ikhtiarani, Fadilla Chandra, Swarantika, Ahmad Vajri, Rahman   +3 more
openaire   +1 more source

Marketing-AutoM3L: domain-aware automated machine learning for financial customer analytics. [PDF]

Front Artif Intell
Tian Y, Shao W, Deng Z.
europepmc   +1 more source

Predicting Customer Lifetime Value (CLV) in UK and Brazil using Machine Learning and Deep Learning: A Comparative Analysis

, 2023
Understanding and efficiently deciding Customer Lifetime Value (CLV) is essential for keeping competitive advantage in the modern era of e-commerce. This study aims to taking into account the differences between two very different markets: Brazil and the United Kingdom, to clarify the complex effectiveness of CLV.
openaire   +1 more source

Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques. [PDF]

PLoS One
Roosta S, Sadjadi SJ, Makui A.
europepmc   +1 more source