Results 81 to 90 of about 663 (194)
The advancement of e-commerce has brought a major change in the business sector by allowing companies to connect with customers globally and offer different products and services. To manage an e-commerce business prediction of sales and calculating the Customer Lifetime Values are the pivotal components in formulating the strategy, customer ...
Masood, Safa
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A logistic regression approach to estimating customer profit loss due to lapses in insurance [PDF]
This article focuses on business risk management in the insurance industry. A methodology for estimating the profit loss caused by each customer in the portfolio due to policy cancellation is proposed.
Montserrat Guillén +1 more
core
Customer lifetime value under complex contract structures
, 2010 We analyze the problem of calculating the customer lifetime value (CLV) under contract structures that have an impact on customer dynamics. Typical examples are minimum contract durations, or fixed time points for contract cancellation.
Heitz, Christoph +5 more
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EdumaticIn this competitive digital era, customer behavior is key to maintaining loyalty and increasing profitability. This study aims to implement customer segmentation using the Length, Recency, Frequency, Monetary, Volume (LRFMV) approach and the K-Means ...
A. Nolly Sandra Wawagalang +5 more
doaj +1 more source
Applying Customer Lifetime Value to Major League Baseball Season Tickets
, 2017 Customer lifetime value (CLV) is a commonly used metric for assessing marketing performance among businesses; however, there is little evidence of the use of CLV in Major League Baseball (MLB).
Lauren K. Mense +5 more
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""Counting Your Customers" One by One: An Individual Level RF Analysis Based on Consumer Behavior Theory" [PDF]
In customer relationship management (CRM), ad hoc rules are often employed to judge whether customers are active in a "non-contractual" setting. For example, a customer is considered to have dropped out if he or she has not made purchase for over three ...
Makoto Abe
core
""Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model" [PDF]
This research extends a Pareto/NBD model of customer-base analysis using a hierarchical Bayesian (HB) framework to suit today's customized marketing. The proposed HB model presumes three tried and tested assumptions of Pareto/NBD models: (1) a Poisson ...
Makoto Abe
core
, 2020 Customer Lifetime Value (CLV) modeling has increasingly become a critical strategy for optimizing long-term relationships in business-to-business (B2B) sales. This project explores the application of CLV modeling in B2B contexts, focusing on its impact on marketing and sales strategies to maximize client retention and revenue.
Jolaoso, Victor, Badmus, Oluwaseun
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Customer Lifetime Value: Dimensionalities and Conceptual Connections
Customer Lifetime Value (CLV) has a strong relationship to customer satisfaction and firm profitability . This review indicates that once such a relationship is developed and cemented, multiple benefits accrue to the brand and the firm.
Bhattacharyya, Sharmistha +1 more
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Customer Lifetime Value (CLV) in SME Banking: Strategic Branding and Relationship Building
International Journal of Current Science Research and ReviewCustomer Lifetime Value (CLV) is a critical metric for understanding the long-term profitability of customer relationships in the banking sector, particularly for Small and Medium Enterprises (SMEs). This study explores the role of CLV in enhancing brand loyalty, customer retention, and strategic growth for Septemberbank in the West Java region.
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