Results 81 to 90 of about 192 (158)

Examining the impact of price sensitivity on customer lifetime value: empirical analysis

Cogent Business & Management
This study examines how price sensitivity parameters affect customer lifetime value in the luxury business. Quality, position, information, time, and customer lifetime were examined as price sensitivity factors followed by a conceptual model and research
Sarah Ahmed Awaad, Wael Kortam, Nihal Ayad   +2 more
doaj   +1 more source

Economics at the FCC 2021-22: 5G Spectrum Auctions, Affordable Connectivity, Broadband Data Collection, and Merger Review. [PDF]

Rev Ind Organ, 2022
Fister J, Matraves C, Stancill M, Stockdale D, Sullivan S, Taylor S, Yankelevich A.   +6 more
europepmc   +1 more source

AI‐Based Prediction and Management of Automation Equipment Lifecycle Costs: A Pathway to Enhancing Customer Lifetime Value (CLV)

Proceedings of the 2026 International Conference on Artificial Intelligence and Fintech
To enhance Customer Lifetime Value (CLV) within the lifecycle management of automated equipment, this study addresses the lack of foresight in traditional cost analysis by establishing an AI-based lifecycle cost modelling and CLV decision-making methodology grounded in multi-stage forecasting.
openaire   +1 more source

Predictive Analytics for Customer Lifetime Value (CLV): Using Artificial Intelligence to Forecast Purchasing Behavior and Churn

The importance of CLV has become a key indicator of long-term profitability and strategic marketing strategies. Traditional CLV models, based on averages or Recency-Frequency–Monetary analysis, fail to capture complex customer behaviors and market trends. In this study, the purpose of this research project is to design and evaluate AI-driven predictive
Tarun Gupta, Supriya Bansal
openaire   +1 more source

Sales Resource Optimization Based on Customer Lifetime Value (CLV): A Data-Driven Dynamic Decision Model

Journal of Computer Technology and Applied Mathematics
This study proposes a framework for a dynamic decision-making model based on Customer Lifetime Value (CLV) to optimize sales resources. This model prioritizes profitability as a benchmark for customer performance, serving as a guide for effective resource allocation and improvement. The paper presents a data-driven approach that combines real-time data
openaire   +1 more source

COMPOSITE CONTRIBUTION PROFIT (CCP) AKA CUSTOMER LIFETIME VALUE (CLV) FOR A RETAIL BUSINESS

This article explores the concepts of Composite Contribution Profit (CCP) and Customer Lifetime Value (CLV) in the retail industry, examining their evolution, calculation methodologies, and practical applications. It traces the historical development of these metrics from simple formulas to complex predictive models, highlighting the shift towards a ...
openaire   +1 more source

Metodología para elaborar leyes de posibilidad de retirada del cliente: una aplicación al sector del vestido // A Methodology to Elaborate Laws of Possibilities in the Retreat of a Client: An Application to the Dress Sector

Revista de Métodos Cuantitativos para la Economía y la Empresa, 2016
El presente documento pone a prueba en el sector del vestido en el centro del país, una metodología basada en la teoría de la incertidumbre y los subconjuntos borrosos para construir leyes de posibilidad de retirada del cliente con la empresa, con tan ...
Mauricio Ortigosa Hernández, Anna María Gil Lafuente   +1 more
doaj  

PENGARUH ANALISI DATA CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN PERSONALISASI KONTEN TERHADAP CUSTOMER LIFETIME VALUE (CLV) PADA KONSUMEN TIKTOK

Penelitian ini bertujuan untuk mengetahui bagaimanakah Pengaruh Analisis Data CRM dan Personalisasi Konten Terhadap Nilai Jangka Panjang Pelanggan Pada Konsumen Tiktok. Metode penulisan ini menggunakan pendekatan kualitatif dengan metode studi pustaka (library research).
Anisah, Intan, Ikhtiarani, Fadilla Chandra, Swarantika, Ahmad Vajri, Rahman   +3 more
openaire   +1 more source

Predicting Customer Lifetime Value (CLV) in UK and Brazil using Machine Learning and Deep Learning: A Comparative Analysis

, 2023
Understanding and efficiently deciding Customer Lifetime Value (CLV) is essential for keeping competitive advantage in the modern era of e-commerce. This study aims to taking into account the differences between two very different markets: Brazil and the United Kingdom, to clarify the complex effectiveness of CLV.
openaire   +1 more source

Marketing-AutoM3L: domain-aware automated machine learning for financial customer analytics. [PDF]

Front Artif Intell
Tian Y, Shao W, Deng Z.
europepmc   +1 more source