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A modified Pareto/NBD approach for predicting customer lifetime value

open access: yes, 2007
Valuing customers is a central issue for any commercial activity. The customer lifetime value (CLV) is the discounted value of the future profits that this customer yields to the company.
Croux, Christophe   +5 more
core  

An boosting business intelligent to customer lifetime value with robust M-estimation

open access: yes
When a business concentrates too much on acquiring new clients rather than retaining old ones, mistakes are sometimes made. Each customer has a different value. Customer lifetime value (CLV) is a metric used to assess longterm customer value.
Y. Syah, Rahmad B.   +2 more
core   +1 more source

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