Results 121 to 130 of about 197 (159)

Calculating Customer Lifetime Value (CLV): Theory and Practice

2001
This paper examines the calculation of customer lifetime value (CLV). Two case studies from Australasian practice are used to describe how CLV is calculated. These case studies reveal that customer retention rates, customer acquisition costs and the present value of future expected base profits are incorporated into the calculation of CLV.
Paul Andon
exaly   +2 more sources

Customer Lifetime Value (CLV)

Controlling, 2010
Katherine N Lemon
exaly   +2 more sources

Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective

Journal of Relationship Marketing, 2023
Eklou Amendah, Gurmeet Singh
exaly   +2 more sources

—The Power of CLV: Managing Customer Lifetime Value at IBM

Marketing Science, 2008
Customer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future profitability.
V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann   +3 more
openaire   +3 more sources

V(CLV): Examining Variance in Models of Customer Lifetime Value

SSRN Electronic Journal, 2016
While accurate point estimation of customer lifetime value (CLV) has been the target of a large body of academic research, few have focused on the variance of CLV (V(CLV)), which represents the degree of uncertainty associated with a customer's expected CLV.
Daniel McCarthy, Peter Fader, Bruce Hardie   +2 more
openaire   +1 more source

Predictive Analytics for Customer Lifetime Value (CLV) Optimization: Estimating CLV to Inform Strategic Marketing Decisions for Maximizing Profitability

2024 13th International Conference on System Modeling & Advancement in Research Trends (SMART)
Satish Kumar, V.N. Bajpai, Ashish Kumar Jha, Sunil Upadhyay   +3 more
exaly   +2 more sources

Einsatz des Customer Lifetime Value (CLV) im Commitmentgeschäft

2004
Das systematische Kundenmanagement, d.h. sowohl die Neuausrichtung und Weiterentwicklung der systematischen Akquisition attraktiver Neukunden als auch das strategische Management des Bestandskundenportfolios, hat sich in den letzten Jahren als einer der wesentlichen Erfolgsfaktoren fur Unternehmen etabliert.
Manfred Bruhn, Dominik Georgi, Stephan Schusser   +2 more
openaire   +1 more source

Student Engagement Value (SEV): Adapting Customer Lifetime Value (CLV) for a Learning Environment

2017
As a metric, Customer Lifetime Value (CLV) is important in business environments in order to prioritize customer value to the organization so that effort and resources can be effectively utilized based on the profitability of each customer. In an academic setting there is an equal interest to classify students based on their engagement, so that high ...
Isuru Balasooriya, Jordi Conesa, Enric Mor, M. Elena Rodríguez 0001   +3 more
openaire   +2 more sources

Study of behavior and determination of customer lifetime value(CLV) using Markov chain model

AIP Conference Proceedings, 2014
Customer Lifetime Value or CLV is a restriction on interactive marketing to help a company in arranging financial for the marketing of new customer acquisition and customer retention. Additionally CLV can be able to segment customers for financial arrangements. Stochastic models for the fairly new CLV used a Markov chain.
Dony Permana, Sapto Wahyu Indratno, Udjianna S. Pasaribu   +2 more
openaire   +1 more source