Results 121 to 130 of about 192 (158)
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—The Power of CLV: Managing Customer Lifetime Value at IBM
Marketing Science, 2008Customer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future profitability.
V. Kumar +3 more
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V(CLV): Examining Variance in Models of Customer Lifetime Value
SSRN Electronic Journal, 2016While accurate point estimation of customer lifetime value (CLV) has been the target of a large body of academic research, few have focused on the variance of CLV (V(CLV)), which represents the degree of uncertainty associated with a customer's expected CLV.
Daniel McCarthy +2 more
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Einsatz des Customer Lifetime Value (CLV) im Commitmentgeschäft
2004Das systematische Kundenmanagement, d.h. sowohl die Neuausrichtung und Weiterentwicklung der systematischen Akquisition attraktiver Neukunden als auch das strategische Management des Bestandskundenportfolios, hat sich in den letzten Jahren als einer der wesentlichen Erfolgsfaktoren fur Unternehmen etabliert.
Manfred Bruhn +2 more
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Calculating Customer Lifetime Value (CLV): Theory and Practice
2001This paper examines the calculation of customer lifetime value (CLV). Two case studies from Australasian practice are used to describe how CLV is calculated. These case studies reveal that customer retention rates, customer acquisition costs and the present value of future expected base profits are incorporated into the calculation of CLV.
Paul Andon, Jane Baxter, Graham Bradley
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Student Engagement Value (SEV): Adapting Customer Lifetime Value (CLV) for a Learning Environment
2017As a metric, Customer Lifetime Value (CLV) is important in business environments in order to prioritize customer value to the organization so that effort and resources can be effectively utilized based on the profitability of each customer. In an academic setting there is an equal interest to classify students based on their engagement, so that high ...
Isuru Balasooriya +3 more
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Study of behavior and determination of customer lifetime value(CLV) using Markov chain model
AIP Conference Proceedings, 2014Customer Lifetime Value or CLV is a restriction on interactive marketing to help a company in arranging financial for the marketing of new customer acquisition and customer retention. Additionally CLV can be able to segment customers for financial arrangements. Stochastic models for the fairly new CLV used a Markov chain.
Dony Permana +2 more
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Comparison Between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value [PDF]
Knowledge Horizons - Economics, 2013 The ability to accurately predict the value of the customers of a company has huge impact on the capacity to make intelligent decisions. Knowing the individual value of each customer allows the identification of the most profitable customers and directing marketing spend towards them.
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DOES A CUSTOMER'S BEHAVIOUR ON THE WEB DETERMINE THEIR LIFETIME VALUE (CLV)?
DOKBAT 2023 - 19th International Bata Conference for Ph.D. Students and Young Researchers, 2023Daniel Kvíčala, Halina Starzyczná
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Enhancing Hotel Management Through Predictive AI Models for Customer Lifetime Value (CLV)
Balkans Journal of Emerging Trends in Social SciencesThis paper introduces a hybrid artificial intelligence (AI) framework for predicting Customer Lifetime Value (CLV) in hotel management. CLV represents the long-term financial contribution of guests and provides information for resource allocation, customer retention, and profitability.
Milena Nikolić +2 more
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