Results 151 to 158 of about 192 (158)

A typology of customer lifetime values in buyer–seller relationships

Journal of Strategic Marketing, 2007
Ellen Roemer
exaly  

Fokussiertes Kundenportfoliomanagement im Retail Banking mit Customer Lifetime Value (CLV)

Meik Führing, Michael Cleven
openaire   +1 more source

Strategies for Maximizing Customer Equity of Low Lifetime Value Customers

Journal of Relationship Marketing, 2006
Arun Sharma
exaly  

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Journal of Interactive Marketing, 2013
Jaime Romero, Berend Wierenga
exaly  

Customer equity and CLV in Spanish telecommunication services

Journal of Business Research, 2016
exaly  

Customer Lifetime Value: A Review

Social Behavior and Personality, 2012
exaly  

A framework for measuring and predicting customer lifetime value: a case study for online game industry

Kang Ernest Liu, Ya-Han Hu, Chih-Fong Tsai   +2 more
exaly  

Warum ist der Kundenlebenswert CLV (Customer Lifetime Value) entscheidend? Es kommt nicht auf das Outfit an ...

2008
openaire   +1 more source