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Predictive Analytics for Customer Lifetime Value (CLV) in Fashion E-commerce

openaire   +1 more source

—The Power of CLV: Managing Customer Lifetime Value at IBM

Marketing Science, 2008
Customer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future profitability.
V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann   +3 more
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Calculating Customer Lifetime Value (CLV): Theory and Practice

2001
This paper examines the calculation of customer lifetime value (CLV). Two case studies from Australasian practice are used to describe how CLV is calculated. These case studies reveal that customer retention rates, customer acquisition costs and the present value of future expected base profits are incorporated into the calculation of CLV.
Paul Andon, Jane Baxter, Graham Bradley
exaly   +2 more sources

Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective

Journal of Relationship Marketing, 2023
Eklou R Amendah, Gurmeet Singh
exaly   +2 more sources

Customer Lifetime Value ( CLV )

Controlling, 2010
Katherine N Lemon
exaly   +2 more sources

Measuring and Managing Customer Lifetime Value. A CLV Scorecard and Cohort Analysis in a Subscription-based Enterprise

, 2012
COMPANIES FREQUENTLY ENCOUNTER DIFFICULTY MEASURING CUSTOMER LIFETIME VALUE (CLV) AND CUSTOMER EQUITY (CE) BECAUSE OF THE LACK OF A PRACTICAL FRAMEWORK AND THE ANALYTICAL CHALLENGES BEHIND THE CLV PARADIGM. THIS ARTICLE PROPOSES STEP-BY-STEP GUIDELINES TO MEASURE AND MANAGE CLV IN A SUBSCRIPTION-BASED ENTERPRISE (SBE).
BONACCHI, Massimiliano, Perego P.
openaire   +3 more sources