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The Effect of Service Quality on Customer Loyalty with Brand Images and Customer Satisfaction as Mediation [PDF]

open access: diamondJurnal Manajemen Dan Kewirausahaan, 2019
This study aims to determine the effect of service quality on customer loyalty with brand images and customer satisfaction as mediation. This research is a quantitative correlational type using non probability sampling.
Adhitya Narotama
doaj   +3 more sources

A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust [PDF]

open access: yesAfrican Journal of Hospitality, Tourism and Leisure, 2022
This study investigates the role of trust mediating the relationship between customer satisfaction and loyalty to expand the customer value-satisfaction-loyalty chain to become a customer value-satisfaction-trust-loyalty chain at fast-casual dining ...
Bonifasius M. H. Nainggolan   +3 more
doaj   +1 more source

The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty

open access: yesJurnal Siasat Bisnis, 2021
Purpose: This research's main objective is to determine the relationship among e-service quality, trust, and brand image to customer loyalty. Customer satisfaction was a mediator which focused on Shopee customers in Yogyakarta.
Dola Fitritha Raras Handayani   +2 more
doaj   +3 more sources

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN KERIPIK SUHER

open access: yesJurnal Performa, 2021
Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed.
Yopyter Promanjoe
doaj   +1 more source

Pengaruh E-Service Quality dan Purchase Intention dengan mediasi Customer Satisfaction terhadap Customer Loyalty pada pelanggan online shopping Tokopedia di Surabaya

open access: yesJurnal Performa, 2023
Penelitian ini dilakukan untuk menguji pengaruh eservice quality terhadap customer satisfaction, pengaruh purchase intention terhadap customer satisfaction, pengaruh customer satisfaction terhadap customer loyalty, pengaruh eservice quality terhadap ...
Michelle Aprilia Lamusu   +1 more
doaj   +1 more source

Effects of service quality and customer satisfaction on loyalty of bank customers

open access: yesCogent Business & Management, 2021
Service quality and customer satisfaction are parts of factors that influence customer loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty, which in turn maintaining organization survival in the long term.
Achmad Supriyanto   +2 more
doaj   +1 more source

Customer Loyalty Analysis in PT. BNI-46 (Persero) Support Branch of Graha Pangeran Surabaya

open access: yesIJEBD (International Journal of Entrepreneurship and Business Development), 2021
BANK is a financial institution that plays an important role in the economy which influences the movement of economic growth with the aim of improving the standard of living of the people at large.
Apria Tika Dewi, Dhani Ichsanuddin Nur
doaj   +1 more source

Improving customer loyalty through customer experience, price attractiveness, and customer relationship management

open access: yesJurnal Manajemen Industri dan Logistik, 2023
This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents ...
Uce Karna Suganda, Yudi Priadi
doaj   +1 more source

The Role of Service and Product Quality on Customer Loyalty

open access: yesJournal of Consumer Sciences, 2022
Coffee shops are today's businesses with good and competitive prospects in providing customer satisfaction and building customer loyalty. This study aims to analyze the relationship between service quality and product quality on customer satisfaction ...
Agus Taufik   +4 more
doaj   +1 more source

Mechanics of engendering customer loyalty: A conceptual framework

open access: yesIIMB Management Review, 2018
This article attempts a qualitative review of the concept of customer loyalty and companies' need to comprehend the character of customer loyalty in order to find a sound fit between their customer loyalty schemes and the prevailing nature of loyalty ...
Medha Srivastava, Alok Kr. Rai
doaj   +1 more source

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