Results 141 to 150 of about 27,400 (315)
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin +4 more
wiley +1 more source
BRAND LOVE AND CUSTOMER ENGAGEMENT S ROLE OVER BRAND LOYALTY
Berker Pandır, Bahar Yaşin
openalex +1 more source
ABSTRACT With net zero CO2 emissions as the benchmark for mitigating the worst impacts of climate change by mid‐century, businesses are urged to deploy robust reduction measures. However, in light of increasing emissions globally, the effectiveness of current corporate decarbonization strategies remains unclear.
Linda Schenzle, Timo Busch
wiley +1 more source
THE ROLE OF CUSTOMERS SATISFACTION IN MEDIATING THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT UDARA BALI BEACH RESORT YOGA & SPA [PDF]
The development of the tourism business in Bali has an impact on improving the local community's economy. Competition is so intense in the field of accommodation, causing hotels and resorts to be able to capture market share by building customer loyalty.
Candrawati N.M.A.D.S. +3 more
doaj
An Eco‐Social Lens on Voice for Undervoiced and Unvoiced Stakeholders
ABSTRACT This conceptual paper argues it is important from an ecological–social (eco‐social) whole system point of view for businesses and policymakers to take the interests of and impacts on unvoiced and undervoiced [un(der)voiced] stakeholders into consideration for both strategic and justice reasons.
Sandra Waddock
wiley +1 more source
The trust-NPS correlation: The role of trust in promoting customer loyalty in Swiss financial institutions. [PDF]
Yarza Navarro-Schär VG +3 more
europepmc +1 more source
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y. [PDF]
Moisescu OI, Gică OA.
europepmc +1 more source
Pengaruh antara customer satisfaction dan customer trust terhadap customer loyalty dengan customer commitment sebagai mediasi pada produk Pepsodent di Surabaya dan sekitarnya [PDF]
Madeline Taurisa
openalex

