The impact of value co-creation behavior on customer loyalty in the service domain. [PDF]
HeliyonNguyen HS.
europepmc +1 more source
Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies [PDF]
Positive outcomes of loyalty programs are clear for firms, yet little research examines customer perceptions. To address this gap, this article investigates various perceived benefits of loyalty programs using a multi-benefit framework based on ...
Aîda Mimouni-Chaabane, Pierre Volle
core
A Critical Analysis of Microsoft's Rhetoric and Reality of Sustainability Engagement
Business Strategy and the Environment, EarlyView.ABSTRACT This study critically examines Microsoft's environmental, social and governance (ESG) rhetoric and operational reality, to offer insights that extend beyond conventional greenwashing or bluewashing. Drawing on over 20 years of Microsoft's sustainability reports (2003–2024), third‐party ESG evaluations and media investigations, it employs ...
Omaima A. G. Hassan, Iqbal Khadaroo
wiley +1 more source
The effects of poor fluid milk experience on store choice and customer loyalty in online and in-store retail channels. [PDF]
JDS CommunLau S, Wiedmann M, Adalja A.
europepmc +1 more source
Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members [PDF]
One of the pressing issues in marketing is whether loyalty programs really enhance behavioral loyalty. Loyalty program members may have a much higher share-of-wallet at the firm with the loyalty program than non-members have, but this does not ...
Heerde, H.J. van +3 more
core
Corporate Environmental Responsibility and Cost of Equity Capital: A Meta‐Analytical Review
Business Strategy and the Environment, EarlyView.ABSTRACT Despite extensive research on the relationship between corporate environmental responsibility (CER) and cost of equity capital (COEC), empirical evidence remains inconsistent. This study addresses these inconsistencies through a comprehensive meta‐analysis of 1139 effect sizes from 75 studies.
Robert Witte +2 more
wiley +1 more source
Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks. [PDF]
Front PsycholVasquez-Párraga AZ +2 more
europepmc +1 more source
Exploring Supply Chain Visibility for Circularity: A Delphi Approach
Business Strategy and the Environment, EarlyView.ABSTRACT Circular supply chains (CSCs) depend on enhanced supply chain visibility (SCV) to track and manage resource flows and thereby enable efficient decision‐making. Despite confronting silo mentalities, fragmented information, technological barriers, resistance to change, and a lack of standardization, data sharing remains crucial for SCV and ...
Tarun Kumar Agrawal +7 more
wiley +1 more source
ESG Uncertainty in Supply Chains: How Rating Divergence Shapes Buyer–Supplier Trade Credit
Business Strategy and the Environment, EarlyView.ABSTRACT Uncertainty in environmental, social, and governance (ESG) ratings has raised concerns about the reliability of sustainability evaluations and their consequences for interfirm relationships. Although prior research has highlighted firm‐level financial outcomes of ESG rating divergence, little is known about its implications for buyer–supplier ...
Liukai Wang, Na A., Yu Gong, Steve Brown
wiley +1 more source
ESG Controversies in Global Firms: A Black Mark?
Business Strategy and the Environment, EarlyView.ABSTRACT Despite increasing attention paid by companies to sustainability, there is still evidence of environmental, social and governance (commonly referred to as ESG) scandals. As research on this topic is scant, this paper aims to analyse the impact of ESG controversies on firms' sustainability practices, that is, ESG policies, as well as ...
Beatrice Bais, Guido Orzes, Marco Sartor
wiley +1 more source