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The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model. [PDF]
Sci RepShen Z, Li H, Zhang Y.
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Customer loyalty and customer loyalty programs
Journal of Consumer Marketing, 2003Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D. Uncles +2 more
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The TQM Magazine, 1992
Describes how focusing on total product quality (TPQ) can provide a new form of competitive differentiation, bearing in mind the move towards product parity. Considers that the role of marketing is vitally important in building TPQ, as a good quality product can be so easily let down by poor Service quality.
Roger Brooks, Tim Wragg
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Describes how focusing on total product quality (TPQ) can provide a new form of competitive differentiation, bearing in mind the move towards product parity. Considers that the role of marketing is vitally important in building TPQ, as a good quality product can be so easily let down by poor Service quality.
Roger Brooks, Tim Wragg
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Cornell Hotel and Restaurant Administration Quarterly, 1999
For the most part the industry's top-performing hotels are delivering what guests are looking for, but there's considerable room for doing things differently—and better— in the areas of property and marketing management.
Laurette Dubé, Leo M. Renaghan
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For the most part the industry's top-performing hotels are delivering what guests are looking for, but there's considerable room for doing things differently—and better— in the areas of property and marketing management.
Laurette Dubé, Leo M. Renaghan
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2008
The goal of the current project is the study of the factors that determine and affect customer loyalty. At first, we examine the economic value of the loyal customer. Furthermore, we focus on the phases of customer loyalty as well as on the factors that affect it. We analyze the results that make customer loyalty attractive for an organization and also
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The goal of the current project is the study of the factors that determine and affect customer loyalty. At first, we examine the economic value of the loyal customer. Furthermore, we focus on the phases of customer loyalty as well as on the factors that affect it. We analyze the results that make customer loyalty attractive for an organization and also
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2019
This chapter presents the background information about customer loyalty improvement problem, including the standard metric of measuring it, called Net Promoter Score (NPS). It presents the main decision problem questions in this domain that should be supported by the system and main motivation for building such system.
Katarzyna Tarnowska +2 more
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This chapter presents the background information about customer loyalty improvement problem, including the standard metric of measuring it, called Net Promoter Score (NPS). It presents the main decision problem questions in this domain that should be supported by the system and main motivation for building such system.
Katarzyna Tarnowska +2 more
openaire +1 more source
Strategic Direction, 2005
PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,
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PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,
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Journal of Consumer Marketing, 1998
Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should seek to boost loyalty and maximize share of customer.
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Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should seek to boost loyalty and maximize share of customer.
openaire +1 more source