Results 71 to 80 of about 293,848 (308)
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
Sales Promotion and Consumer Loyalty: A Study of Nigerian Tecommunication Industry [PDF]
In today’s competitive business world customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price ...
Oyeniyi, Omotayo
core
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Customer Loyalty Research : Can customer loyalty programs really build loyalty?
Background: During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty.
Romppanen, Maiju +2 more
openaire +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
The Influence of Corporate Social Responsibility Activity Toward Customer Loyalty Through Improvement of Quality of Life in Urban Area [PDF]
The success of Corporate Social Responsibility (CSR) activities can create competitive advantage by influencing customer responses to firms’ offering.
Balqiah, T. E. (Tengku) +2 more
core +1 more source
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Pengaruh Implementasi Relationship Marketing Terhadap Costumer Loyality pada Carrefour Kartasura Sukoharjo [PDF]
Tujuan penelitian : 1) Untuk menguji pengaruh dari Understanding Customer Expectation terhadap Customer Loyalty pada Carrefour Kartasura di Sukoharjo. 2) Untuk menguji pengaruh dari Building Service Partnership terhadap Customer Loyalty pada Carrefour ...
Al-Amudi, Fahad Muchsin
core
opXRD: Open Experimental Powder X‐Ray Diffraction Database
We introduce the Open Experimental Powder X‐ray Diffraction Database, the largest openly accessible collection of experimental powder diffractograms, comprising over 92,000 patterns collected across diverse material classes and experimental setups. Our ongoing effort aims to guide machine learning research toward fully automated analysis of pXRD data ...
Daniel Hollarek +23 more
wiley +1 more source
With the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customersbecomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really themost valuable asset of a successful company.
openaire +2 more sources

