Managing customer oriented research [PDF]
Insufficient technology transfer between research and its customers is one of the key weaknesses in industrial R&D. Since knowledge transfer to development and other corporate partners is the only raison d'etre for industrial research, R&D management should place more emphasis on developing the transfer capacity of its researchers. Based on analysis of
von Zedtwitz, Maximilian +1 more
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This study examines how shop managers’ attitudes toward customers are transferred to sales employees, and thus affect customer performance. We surveyed shop managers, sales employees, and customers in five department stores in Seoul, South Korea, in June
Ho-Taek Yi, MinKyung Lee, Kyungdo Park
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An empirical investigation of the effect of employees’ customer orientation on customer loyalty through the mediating role of customer satisfaction and service quality [PDF]
The primary objective of the current study was to establish and authenticate a conceptual framework that combines the correlation between customer orientation, service quality, customer satisfaction, and customer loyalty.
A. Aburayya +4 more
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The effect of customer orientation on financial performance in service firms: The mediating role of service innovation [PDF]
In service firms, customer orientation and service innovativeness are the important strategic features to pledge sustainable wealth and growth for financial performance. Focusing on customer means, companies must have rigorous knowledge and understanding
Mohammad Zahidul Islam, Zhang Zhe
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Effects of Customer Orientation and Sales Orientation on Objective Performance:
This paper empirically examined to what extent customer orientation and selling orientation affect objective criteria (the average customer spend and the number of sold customers) at both the individual and group level.
Atsushi Inuzuka
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SALES PERFORMANCE, SALES AND CUSTOMER ORIENTATION: A SYSTEMATIC LITERATURE REVIEW [PDF]
The systematic literature review on sales performance, sales orientation, and customer orientation (SOCO) sheds light on sales success and the importance of measuring and evaluating sales performance using revenue, customer satisfaction, and retention ...
Yotapditya I.
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Is service climate strength beneficial or detrimental for service quality delivery? [PDF]
This study examines whether climate strength has a direct, moderating, or curvilinear effect in the relationship between service climate and customer service quality perceptions. To this end, we carried out cross-sectional and lagged empirical studies in
Martinez-Tur, Vicente +4 more
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This study presents a framework to measure and empirically validate the relationship between customer orientation and office space performance. The framework uses two types of customer orientation (i.e., responsive customer orientation and proactive ...
Jun-Hwa Cheah +4 more
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Internal Effects of Customer Contact within Service Organizations
This paper investigates how an organization can become customer oriented in terms of subculture formation originating from customer contact. Although existing market orientation research has assumed cultural homogeneity, this paper views organizational ...
Ryusuke KOSUGE
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The Role of Attachment Styles in Regulating the Effects of Dopamine on the Behavior of Salespersons
Two classic strategic orientations have been found to pervade the behavior of modern salespersons: a sales orientation where salespersons use deception or guile to get customers to buy even if they do not need a product, and a customer orientation where ...
Willem J.M.I. Verbeke +2 more
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