Assessing academic entitlement in pharmacy students: insights from Saudi Arabia. [PDF]
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The adaptive engagement framework: enhancing banking customer experience through AI-powered invisible marketing. [PDF]
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Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets. [PDF]
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Developing a customer orientation
Journal of Consumer Marketing, 1995Customer orientation is a fine ideal. Making it a reality is difficult for many organizations. Provides a framework to guide management through the process of building a customer‐driven philosophy. It is hoped that by means of such a framework it will be possible to evaluate an organization′s customer orientation profile, and to provide the basis for a
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Customer-oriented strategic systems
The Journal of Strategic Information Systems, 1991Abstract Three recurring questions concerning strategic applications of information technology are (a) how can companies be first in implementing strategic systems? (b) how should their development and implementation be managed? and (c) what do strategic systems really contribute to the company?
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