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Developing a customer orientation

Journal of Consumer Marketing, 1995
Customer orientation is a fine ideal. Making it a reality is difficult for many organizations. Provides a framework to guide management through the process of building a customer‐driven philosophy. It is hoped that by means of such a framework it will be possible to evaluate an organization′s customer orientation profile, and to provide the basis for a
Sonny Nwankwo
exaly   +2 more sources

Customer-oriented strategic systems

The Journal of Strategic Information Systems, 1991
Abstract Three recurring questions concerning strategic applications of information technology are (a) how can companies be first in implementing strategic systems? (b) how should their development and implementation be managed? and (c) what do strategic systems really contribute to the company?
Blaize Horner Reich, Sid L. Huff
openaire   +1 more source

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