Results 221 to 230 of about 9,693 (262)

Misinterpreting Customer Orientation

2016
The irruption of the social sciences in industrial marketing has misguided contemporary managers towards an ill-defined customer orientation paradigm. Many business courses and influencers still claim that product decommoditization can be successfully achieved by means of complementary services and B2B relationship efforts.
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Customer Orientation and Preservation of Customer Relationship

2023
Achmad Firdaus, Khaliq Ahmad
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How customer orientation leads to customer satisfaction

International Journal of Bank Marketing, 2019
Purpose Financial service workers’ etiquette and creativity have been less mentioned in the research on bank marketing. The purpose of this paper is to examine the mediating effects of financial service workers’ etiquette and creativity on the relationship between customer orientation and customer satisfaction.
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Customer Privacy Orientation

As new personal data processing capabilities are made available to more firms, demonstrating privacy friendly marketing strategies becomes an essential part of a firm’s value proposition. Yet, so far, no research has systematically conceptualized and operationalized the different organizational facets that span a firm’s customer privacy orientation ...
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Speaking to the hearts of the customers! The mediating effect of customer loyalty on customer orientation, technology orientation and business performance

Technological Sustainability, 2023
Ismail Juma Ismail
exaly  

Customer Oriented Organisations

Ovidius University Annals, Economic Sciences Series, 2011
Customer orientation is a complex, multidimensional concept, that includes dimensions like: motivation of an employee for meeting the customers’ requirements, abilities necessary for an employee to satisfy the customer’s needs, freedom of the employee to make decisions aimed at meeting the customer’s needs and desires.
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Customer orientation

2023
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Measuring customer orientation: applying customers' approach

2012
Present study offers new insight in researching customer orientation. Therefore, purpose of this research is to propose new scale for exploring customer orientation from customer’s point of view. Customers form their opinions about certain organizations customer-orientation based on different influences.
Dlačić, Jasmina, Žabkar, Vesna
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Being Customer Oriented

2020
Art Weinstein, William C. Johnson
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Customer orientation and salesperson performance

European Journal of Marketing, 2007
Edward Rigdon, Danny N Bellenger
exaly