Results 221 to 230 of about 9,375 (261)

An Evolution in Customer Orientation

2011
Customer demand a century ago was basically determined by what was being produced in factories. Mass production had arrived, courtesy of the Industrial Revolution, and strong demand for those products rendered unnecessary any form of focus on whether customer were in fact pleased with these products.
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How customer orientation leads to customer satisfaction

International Journal of Bank Marketing, 2019
Purpose Financial service workers’ etiquette and creativity have been less mentioned in the research on bank marketing. The purpose of this paper is to examine the mediating effects of financial service workers’ etiquette and creativity on the relationship between customer orientation and customer satisfaction.
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Customer orientation

2023
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Customer Privacy Orientation

As new personal data processing capabilities are made available to more firms, demonstrating privacy friendly marketing strategies becomes an essential part of a firm’s value proposition. Yet, so far, no research has systematically conceptualized and operationalized the different organizational facets that span a firm’s customer privacy orientation ...
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Speaking to the hearts of the customers! The mediating effect of customer loyalty on customer orientation, technology orientation and business performance

Technological Sustainability, 2023
Ismail Juma Ismail
exaly  

Measuring customer orientation: applying customers' approach

2012
Present study offers new insight in researching customer orientation. Therefore, purpose of this research is to propose new scale for exploring customer orientation from customer’s point of view. Customers form their opinions about certain organizations customer-orientation based on different influences.
Dlačić, Jasmina, Žabkar, Vesna
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Customer Oriented Organisations

Ovidius University Annals, Economic Sciences Series, 2011
Customer orientation is a complex, multidimensional concept, that includes dimensions like: motivation of an employee for meeting the customers’ requirements, abilities necessary for an employee to satisfy the customer’s needs, freedom of the employee to make decisions aimed at meeting the customer’s needs and desires.
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Service customer orientation and social sustainability: The case of small medium enterprises

Journal of Business Research, 2021
Sharifah Alwi
exaly  

Customer Service Orientation

2021
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Is it better for salespeople to have the highest customer orientation or a strong fit with their group's customer orientation? Findings from automobile dealerships

Journal of Retailing and Consumer Services, 2012
Aaron Arndt, Kiran Karande
exaly