A customer orientation checklist: a model [PDF]
A brief review of the concept connotations in the area of information services is carried out, trying to stress the implications of being "customer oriented" as the most important component of marketing.
Pacios Lozano, Ana Reyes
core +2 more sources
Customer-Defined Market Orientation, Brand Image and Customer Satisfaction: A Mediation Approach
Over the past two decades, marketing literature has classified market orientation’s nature, antecedents, and consequences as intra-organizational phenomena.
Mustafa Rehman Khan +4 more
doaj +1 more source
Vader Lexicon and Support Vector Machine Algorithm to Detect Customer Sentiment Orientation
Background: The concept of customer orientation, which is based on a set of fundamental beliefs that prioritize the interests of the customer, requires companies to detect these interests in order to maintain a high level of quality in their products or ...
Vivine Nurcahyawati, Zuriani Mustaffa
doaj +1 more source
Service Integrators in business networks—the importance of relationship values [PDF]
To realise the potentials of CRM (customer relationship management), relationship-specific processes need to be designed and implemented in companies.
Heinrich, Bernd +2 more
core +1 more source
Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises [PDF]
This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance.
Mulyana Mulyana +2 more
doaj
LEGITIMATE CUSTOMER CONSEQUENCES DERIVING FROM CUSTOMER-ORIENTED DEVIANCE [PDF]
Acknowledging the developments in the constructive employee deviance stream (Leo and Russell-Bennett, 2014), which denote that although employees may depart from workgroup hypernorms, their behaviour might still have pro-customer intentions (Vadera, Pratt and Mishra, 2013), this research illuminates deviant employee–customer encounters and grows the ...
Boukis, Achilleas +1 more
openaire +1 more source
An Exploration of Customer-Defined Perception of Market Orientation:Antecedents and Consequences [PDF]
As universities worldwide are being required to be more responsive to the needs of their customers, the literature has focused on identifying exactly who is the customer in the higher education industry.
Akinyele, S.T.
core
Recent Advances on Thermochromic Inks for Security Applications
Thermochromic security inks have garnered interest in recent years as security elements for authentication, information encryption, and anti‐counterfeiting. This review outlines different types of thermochromic materials, how they have been developed as functional inks, and how advancements in property enhancement, sustainability, and printing ...
Duarte B. Oliveira +5 more
wiley +1 more source
Stakeholder orientation and organizational performance in an emerging market [PDF]
There has been research that studies Chinese firms’ stakeholder orientation but fails to identify Chinese firms’ specific stakeholder groups. In addition, little research in this line has been conducted so far to reflect recent Chinese constitutional ...
He, Xinming +3 more
core +1 more source
By engaging in different active exploration behaviors, the tactile perception system can generate distinct signal modes, enabling the application of targeted decoding strategies for efficient and accurate perception of both external and internal object features.
Yuanzhi Zhou +8 more
wiley +1 more source

