Results 41 to 50 of about 342,984 (304)
Impact of Firm’s Customer Orientation on Performance:The Moderating Role of Interfunctional Coordination and Employee Commitment [PDF]
, 2017 The effect of a firm’s strategic orientation, such as customer orientation, on performance has received research attention; however, knowledge regarding its specific effect on the customer-related performance measures is very limited.
Mohiuddin Babu, Mujahid
core +1 more source
Agribusiness, EarlyView.ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner +3 more
wiley +1 more source
IMC customer-based perception: strategic antecedents and consequences on post-purchase customer behaviour [PDF]
, 2017 Last decades Integrated Marketing Communications (IMC) have been mainly analysed from a managerial perspective, overlooking the customer opinion. Thus, this research studies IMC customer-based perception, its strategic antecedents and consequences on ...
Alarcón del Amo, María del Carmen +3 more
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Agribusiness, EarlyView.ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley +1 more source
Engineering Management in Production and Services, 2018 The consideration of the multidimensionality and multidirectionality of management science within the research process is currently a very important challenge.
Widelska Urszula +2 more
doaj +1 more source
Customers: Identifying the Needs in Higher Education [PDF]
, 2010 Many institutions of higher education are hesitant to consider themselves as customer-driven entities. It is common to view the student as the customer but this notion is not universally accepted.
Akinyele, S.T.
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Agribusiness, EarlyView.ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2011 These days corporate world faces tight competition, so that marketing function in company become of vital importance. One of the strategies to interrogate that by using marketing concept.
Siti Noor Hidayati
doaj +1 more source
Customer Orientation in Family Businesses [PDF]
, 2019 The purpose of this article is to investigate customer orientation of service employees (COSE) in family businesses. This study elaborates on the perception and importance of COSE in family-owned companies.
Ayestarán, R. +7 more
core +2 more sources
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source