Results 111 to 120 of about 823,272 (398)
Research on the Impact of Outlets' Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty. [PDF]
Dai J, Zhao L, Wang Q, Zeng H.
europepmc +1 more source
The cycle of customer value: a model of return [PDF]
The aim of this paper is to contribute to the strategic management literature by identifying a relationship between customer value seen from the customer perspective and customer value seen from the firm perspective, and how this relationship might ...
Barroso Castro, Carmen +2 more
core +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Nhi Xuan Nguyen,1 Khoa Tran,1 Tuyet Anh Nguyen2 1Faculty of Business Administration, Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam; 2Department of Business, Minerva University, San Francisco, CA, USACorrespondence: Khoa TranFaculty of Business ...
Nguyen NX, Tran K, Nguyen TA
doaj
PENGARUH ATMOSFER, NILAI YANG DIRASAKAN, EXPERIENTIAMARKETING TERHADAP KEPUASAN PELANGGAN SOUTHBOX JAKARTA SELATAN [PDF]
BAGUS PRASETYOKO. Pengaruh Atmosfer, Nilai yang Dirasakan dan Experiential Marketing Terhadap Kepuasan Pelanggan (Survei Pada Pelanggan Restoran Southbox). Fakultas Ekonomi, Universitas Negeri Jakarta 2017.
Prasetyoko, Bagus
core
Testing the Marketing Performance of German Wheat Farmers
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
Pengaruh Service Quality, Customer Perceived Value, dan Customer Trust Terhadap Customer Loyalty
Major changes have been made since the outbreak of the COVID-19 pandemic, several companies have collapsed and some have survived and even made profits. Changes in the dynamics of demand for the situation at hand bring new business models developing faster than they should, thus driving significant change.
openaire +1 more source
ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley +1 more source
Bridging AI Marketing and Customer Loyalty
This study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable.
Aram H. Massoudi +2 more
doaj +1 more source

