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Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
BMC PsycholQi M +6 more
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The influence of employee mental health on sustainable corporate practices among starred hotels: the roles of marketing performance and stress management. [PDF]
Discov Ment HealthTutu-Boahene B +3 more
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An empirical study on key drivers of blind box online purchase experience based on online reviews: integrating the Kano model and entropy weight method. [PDF]
Sci RepFeng YL, You YQ, Guan SS.
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Circularity of customer service experience and customer perceived value
Journal of Customer Behavior, 2010Anu Helkkula, Carol Kelleher
exaly +2 more sources
A Theory of Marketing’s Contribution to Customers’ Perceived Value
Journal of Creating Value, 2022The way customers perceive value is fundamental to business survival and success and is central to marketing theory and practice. Perceived value as an overarching concept describes the contribution of marketing as a key driver in a firm’s success.
Shekhar Misra +2 more
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From customer value co-creation behaviour to customer perceived value
Journal of Marketing Management, 2021This study investigates the chain effect of customer value co-creation behaviour on the customerization capability and service capability of service firms and, ultimately, customer perceived value....
Thi Bich Hanh Tran, Anh Dung Vu
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Wellness tourism: customer-perceived value on customer engagement
Tourism Review, 2021Purpose This study aims to evaluate the process of value co-creation within wellness tourism by constructing a structural equation model of customer interactions with the environment, service employees and other customers relating to customer-perceived value and customer engagement.
Lishan Xie +3 more
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