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A New Perspective of Customer Perceived Value
Journal of Customer Behaviour, 2004Ruochen Jiang, Raymond R. Liu
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Customer-perceived value of security services
2012Market interest in security products and services is continuous, but only little research has covered business-to-business services and provider-customer relationships in security context. The process of 'securitization' and the replacement of public policing with private security services are widely discussed in public, but what gets less attention is
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Incorporating customer perceived value in designing customer experience
2017D. Hussadintorn Na Ayutthaya, P. Koomsap
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