Results 261 to 270 of about 28,222 (312)
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Circularity of customer service experience and customer perceived value
Journal of Customer Behavior, 2010Anu Helkkula, Carol Kelleher
exaly +2 more sources
A Theory of Marketing’s Contribution to Customers’ Perceived Value
Journal of Creating Value, 2022The way customers perceive value is fundamental to business survival and success and is central to marketing theory and practice. Perceived value as an overarching concept describes the contribution of marketing as a key driver in a firm’s success.
Shekhar Misra +2 more
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From customer value co-creation behaviour to customer perceived value
Journal of Marketing Management, 2021This study investigates the chain effect of customer value co-creation behaviour on the customerization capability and service capability of service firms and, ultimately, customer perceived value....
Thi Bich Hanh Tran, Anh Dung Vu
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Wellness tourism: customer-perceived value on customer engagement
Tourism Review, 2021Purpose This study aims to evaluate the process of value co-creation within wellness tourism by constructing a structural equation model of customer interactions with the environment, service employees and other customers relating to customer-perceived value and customer engagement.
Lishan Xie +3 more
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Research of Customer Perceived Value on eStores
2010 International Conference on E-Business and E-Government, 2010Customer perceived value is the crucial basis for customers to choose which eStore to purchase goods. To enhance customer perceived value is an important approach for eStores to construct their competitive advantages. The factors influencing customer perceived value are often not quantified, however they can be prioritized by AHP Method so that eStores
Lingyu Ren, Ying Zhang
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Customer perceived value in software industry
The Journal of High Technology Management Research, 2023This paper addresses customer perceived value in the context of high-technology industry, specifically in the software business. Customer perception of value is a complex phenomenon not only theoretically, but even more so in practice. We have chosen to examine this phenomenon in the specific context of the software business, as we believe that ...
Nina Helander, Pauliina Ulkuniemi
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On customer perceived value to supermarket
2011 International Conference on Product Innovation Management (ICPIM 2011), 2011Today, CPV is becoming a new source of competition advantage of corporation, and supermarket operators are aware of the advantage of customer loyalty on the basis of customer perception, which is the impetus to customer's new buying and successive patronage, ultimately leading to more business profits.
Feng Jun, Song Hui
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