Results 281 to 290 of about 28,222 (312)
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Customer Perceived Values and Consumer Decisions
2014Building on findings from previous research on dimensions of Consumer Perceived Values (CPVs), an Integrated Consumer Perceived Value Model comprising utilitarian, hedonic, and social values is proposed to explain observed consumer decisions (viz. purchase or do not purchase), and to provide new frontiers for consumer behaviour research.
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Reconceptualizing customer perceived value: the value of time and place
Managing Service Quality: An International Journal, 2004Considering the empowered customer interacting with technology‐based self‐services, temporal and spatial access can be argued to influence service delivery. However, service management models have not considered the value of the service delivery at various locations and time frames not controlled by the service provider.
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Customer Perceived Value—A Key in Marketing of Integrated Solutions
2017Value creation and value perception are essential concepts for a marketer—if you understand what kind of value should be created for the customer you have an edge over your competitors. The customer perceived value is not, however, an easy task to understand. It is especially complicated in case of integrated solutions, which are usually highly complex
Helander Nina +3 more
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Customer Perceived Value Accounting
Controlling, 2004Regina Schröder, Friederike Wall
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Exploring customer perceived value in mobile phone services
International Journal of Mobile Communications, 2012The purpose of this study is to identify perceived values in mobile phone services, and further explore the relationships among perceived value, customer satisfaction, and customer loyalty. A mediated regression analysis was used and 218 savvy mobile phones users in Taiwan were investigated.
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Customer-perceived value of security services
2012Market interest in security products and services is continuous, but only little research has covered business-to-business services and provider-customer relationships in security context. The process of 'securitization' and the replacement of public policing with private security services are widely discussed in public, but what gets less attention is
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A New Perspective of Customer Perceived Value
Journal of Customer Behaviour, 2004Ruochen Jiang, Raymond R. Liu
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