Results 301 to 310 of about 460,221 (354)

Circularity of customer service experience and customer perceived value

Journal of Customer Behavior, 2010
Anu Helkkula, Carol Kelleher
exaly   +2 more sources

A Theory of Marketing’s Contribution to Customers’ Perceived Value

Journal of Creating Value, 2022
The way customers perceive value is fundamental to business survival and success and is central to marketing theory and practice. Perceived value as an overarching concept describes the contribution of marketing as a key driver in a firm’s success.
Shekhar Misra   +2 more
openaire   +2 more sources

From customer value co-creation behaviour to customer perceived value

Journal of Marketing Management, 2021
This study investigates the chain effect of customer value co-creation behaviour on the customerization capability and service capability of service firms and, ultimately, customer perceived value....
Thi Bich Hanh Tran, Anh Dung Vu
openaire   +1 more source

Wellness tourism: customer-perceived value on customer engagement

Tourism Review, 2021
Purpose This study aims to evaluate the process of value co-creation within wellness tourism by constructing a structural equation model of customer interactions with the environment, service employees and other customers relating to customer-perceived value and customer engagement.
Lishan Xie   +3 more
openaire   +1 more source

Research of Customer Perceived Value on eStores

2010 International Conference on E-Business and E-Government, 2010
Customer perceived value is the crucial basis for customers to choose which eStore to purchase goods. To enhance customer perceived value is an important approach for eStores to construct their competitive advantages. The factors influencing customer perceived value are often not quantified, however they can be prioritized by AHP Method so that eStores
Lingyu Ren, Ying Zhang
openaire   +1 more source

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