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Customer Relationship Management
2023CUSTOMER RELATIONSHIP ...
Helmut Geyer +2 more
semanticscholar +3 more sources
Artificial Intelligence Application for Effective Customer Relationship Management
International Conferences on Contemporary Computing and Informatics, 2022Relationship management with customers (CRM) systems are widely used by businesses to foster a customer-centric culture. With the help managing relationships with clients (CRM) systems and technologies like with the use of artificial intelligence (AI ...
S. H. Krishna +5 more
semanticscholar +1 more source
Understanding and managing customer engagement through social customer relationship management
Journal of Decision Systems, 2021In the present scenario of the globalised digital era, organisations have implemented social media as a methodology of Customer Relationship Management (CRM).
Lokesh Arora +3 more
semanticscholar +1 more source
Benchmarking : An International Journal, 2021
PurposeThe purpose of this paper was to examine the relationship between electronic customer relationship management (E-CRM) and customer satisfaction through the mediating role of customer experience in the banking industry.Design/methodology ...
Pushpender Kumar +2 more
semanticscholar +1 more source
PurposeThe purpose of this paper was to examine the relationship between electronic customer relationship management (E-CRM) and customer satisfaction through the mediating role of customer experience in the banking industry.Design/methodology ...
Pushpender Kumar +2 more
semanticscholar +1 more source
International Journal of Productivity and Performance Management, 2021
PurposeThis paper aims to assess the effect of sustainable supply chain management (SSCM) , competitive advantage (CA) and customer relationship management (CRM) on organizational performance (OP).Design/methodology/approachA self-administered ...
Saikat Das, H. Hassan
semanticscholar +1 more source
PurposeThis paper aims to assess the effect of sustainable supply chain management (SSCM) , competitive advantage (CA) and customer relationship management (CRM) on organizational performance (OP).Design/methodology/approachA self-administered ...
Saikat Das, H. Hassan
semanticscholar +1 more source
Journal of Relationship Marketing, 2020
This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-sized enterprises.
R. Khan +3 more
semanticscholar +1 more source
This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-sized enterprises.
R. Khan +3 more
semanticscholar +1 more source
Knowledge management, customer relationship management and innovation capabilities
, 2020Purpose The purpose of this study is to introduce a unified framework, which integrates knowledge management (KM) (knowledge acquisition, diffusion and application, knowledge from a customer, knowledge about customers and knowledge for customers ...
M. Migdadi
semanticscholar +1 more source

