Results 331 to 340 of about 1,489,919 (372)

A Strategic Framework for Customer Relationship Management

, 2005
A. Payne, Pennie Frow
semanticscholar   +1 more source

Customer relationship management [PDF]

Management & Marketing, 2006
After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them.
Mihaela Cornelia Prejmerean, Alina Mihaela Dima   +1 more
openaire  

Customer Relationship Management

2009
Gianfranco Walsh, Alexander Deseniss, Thomas Kilian   +2 more
openaire   +2 more sources

Customer Relationship Management

2016
Roger J. Baran, Robert J. Galka
openaire   +2 more sources

CUSTOMER RELATIONSHIP MANAGEMENT

Euroeconomica, 2008
In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential customers to know their preferences, attitudes, purchasing behaviour, motivations, in order to ...
Ioan Bordean, Alina Raileanu
openaire  

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

International Journal of Information Management, 2020
Ali Abdallah Alalwan
exaly  

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Journal of Business Research, 2021
Lara Penco
exaly  

Customer Relationship Management

2015
Francis Buttle, Stan Maklan
  +4 more sources

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

International Journal of Information Management, 2020
Si Shi, Yi Wang
exaly