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Paths to continuous improvement of a CRM strategy

Tržište, 2008
The concept of relationship marketing has led to a paradigm change in marketing. Over the last few decades, numerous studies have analyzed the impact of customer relationship management (CRM) programs on customer satisfaction and loyalty. Quite a few CRM
Lluís G. Renart, Carles Cabré
doaj  

The Importance of Customer Relationship Management in the Automotive Market [PDF]

Robotica & Management
The complexity of economic life is the essential cause of the need to know the mechanism of consumer behaviour. Communication with customers is a vital aspect for the success of a company, regardless of the market in which it operates.
Adrian-Costinel Tănase
doaj   +1 more source

Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis

Agribusiness, EarlyView.
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török, Gréta Maró, Zsófia Jámbor, Zalán Márk Maró, Barbara Tocco, Péter Balogh, Péter Czine   +6 more
wiley   +1 more source

MODEL LOYALITAS PELANGGAN BERBASIS CUSTOMER RELATIONSHIP MANAGEMENT (Studi Kasus pada Usaha Distro Districtsides dan Smith Semarang)

Jurnal Ekonomi dan Bisnis, 2017
This study aimed to describe and analyze the effect of customer relationship management on customer loyalty to the brand trust and customer satisfaction as an intervening variable.
Agustina Maulidatur Rika
doaj   +1 more source

Testing the Marketing Performance of German Wheat Farmers

Agribusiness, EarlyView.
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley   +1 more source

Customer Relationship Management: Upaya Pencapaian Profitabilitas Jangka Panjang [PDF]

, 2010
The rapidly and constantly changing business environment has forced businesses to reconsider their strategies in maintaining their customer base. Customers nowadays have a wide array of product choices, and worst – they are becoming increasingly disloyal.
Triastity, R. (Rahayu)
core  

Does ESG Matter for Unlisted Companies in the Agri‐Food Industry? Evidence From Japan's Unlisted Agri‐Food Companies

Agribusiness, EarlyView.
ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley   +1 more source

A Review of the Barriers to the Use of Social Media Technologies in the Field of Social Customer Relationship Management and Leisure Travel Services [PDF]

Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2016
Customer Relationship Management (CRM) plays a very essential role in organization strategies because of the globalization, increase of competition and rapid advances of technology at businesses.
Maryam Akhavan Kharazyan, Bahareh Rikhtegaran   +1 more
doaj  

The Role of Customer Relationship Management in Indonesia Business

Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2017
Companies need to have tactics to win business competition. One way that can be used by the company is to recognize and understand the customer. Companies that perform customer relationship management will be able to sustain its business.
Erna Andajani, Nurul Badriyah
doaj   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source