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Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty
, 2021S. Dam, Tri Cuong Dam
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Measuring Customer Satisfaction
The TQM Magazine, 1989Asserts that to maintain the competitive edge, organisations must move quickly to identify and then meet customer satisfaction. Examines methods of identifying customer satisfaction, measuring and using the results to improve the quality of products and services. Sees customer satisfaction as the end product.
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A National Customer Satisfaction Barometer: The Swedish Experience:
, 1992C. Fornell
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Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
, 1994E. Anderson, C. Fornell, D. Lehmann
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Identifying Customer Satisfaction
International Journal of Knowledge-Based Organizations, 2018The purpose of this article is to increase the customer service level by expanding the method of application used by the mystery customer (MC) to resolve practical and concrete problems concerning the status of chain stores. The survival of organisations can often be dependent on their customer service level; therefore, there is an immediate need to ...
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The Antecedents and Consequences of Customer Satisfaction for Firms
, 1993E. Anderson, Mary W. Sullivan
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The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
, 1999Ellen Garbarino, Mark S. Johnson
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