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The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]
Frontiers in Psychology, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Ying Chen +5 more
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The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers [PDF]
Journal of Innovation and Entrepreneurship, 2023 Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis.
Kadarisman Hidayat +1 more
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The trust-NPS correlation: The role of trust in promoting customer loyalty in Swiss financial institutions. [PDF]
PLoS ONEThe Net Promoter Score (NPS) is a widely used key performance indicator (KPI) for measuring customer loyalty and guiding customer-centric strategies. While customer trust has been identified as an important influencing factor for NPS, existing research ...
Vanessa Gabriela Yarza Navarro-Schär +3 more
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A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 This study investigates the role of trust mediating the relationship between customer satisfaction and loyalty to expand the customer value-satisfaction-loyalty chain to become a customer value-satisfaction-trust-loyalty chain at fast-casual dining ...
Bonifasius M. H. Nainggolan +3 more
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Fungsi Mediasi Kepercayaan pada Pengaruh Kepuasan terhadap Loyalitas Pelanggan [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2021 The purpose of this study is to verify the mediating role of trust on the linkage of customer satisfaction toward customer loyalty. The data for this study were collected through a survey of 216 bank customers in Makassar, and the responses were analyzed
Wahyudi Wahyudi +3 more
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Jurnal Bisnis dan Manajemen, 2021 This study aims to examine the factors that influence internet banking customer loyalty in Medan City. The location of this research was carried out at several banks in the city of Medan.
Muhammad Ras Muis +3 more
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E-Jurnal Manajemen, 2021 Pengalaman menyenangkan adalah hal penting dalam menjalankan suatu usaha guna meningkatkan kinerja perusahaan. Tujuan dari penelitian ini menjelaskan peran customer trust memediasi pengaruh customer experience terhadap positive word of mouth. Sampel pada
Kadek Sita Artha Hapsari +1 more
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The Effect Of E-Services On Customer Commitments Medied By The Trust Variable
Matrik, 2021 Customer commitment is one measure of the success of a company engaged in finance. Good service quality will increase customer commitment. Customers who have a high commitment will continue to carry out their financial transactions and inform others ...
I Nyoman Nurcaya
doaj +1 more source
Jurnal Aplikasi Manajemen, 2022 Studies have shown the importance of customer trust in determining customer loyalty. While the psychological theory states that customer trust has cognitive and affective dimensions, earlier studies tended to look at it aggregately.
Evelyn Hendriana +3 more
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Jurnal Performa, 2021 Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
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