Results 11 to 20 of about 19,160 (264)
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
SAGE Open, 2020 This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance.
James Agyei +4 more
doaj +1 more source
Jurnal Aplikasi Manajemen, 2022 Studies have shown the importance of customer trust in determining customer loyalty. While the psychological theory states that customer trust has cognitive and affective dimensions, earlier studies tended to look at it aggregately.
Evelyn Hendriana +3 more
doaj +1 more source
Journal of Economics and Business Letters, 2023 Customer experience refers to the internal, subjective response to an interaction with a product or service. Customer loyalty demonstrates customers' deep commitment to resubscribe or make consistent and repeated use of a service or product in the future.
Mohammad Eryan Saputra +2 more
openaire +1 more source
Non recursive model of consumer satisfaction and trust [PDF]
Management Science Letters, 2021 This study was designed to identify and analyze the effect of perceived value, differentiation, and emotional branding on customer satisfaction and trust; non-recursive influence between customer satisfaction and customer trust of the vivo smartphone in ...
Napitupulu, Runggu Besmandala +3 more
doaj +1 more source
Jurnal Riset Manajemen Sains Indonesia, 2015 The purpose of this research are to: examine empirically the effect of customer satisfaction to trust on customer, the impact of security to trust on customer, the impact of the customer satisfaction to repurchase intention on customer, the effect of ...
Mohammad Rizan +2 more
doaj +1 more source
Journal of Accounting and Finance in Emerging Economies, 2020 The automated service quality is a critical decider to scale customer commitment in commercial banking industry. Customer trust mediates the direct relationship among automated service quality and customer commitment.
Shahar Yar +3 more
doaj +1 more source
Jurnal Ekonomi dan Bisnis, 2017 This study aimed to describe and analyze the effect of customer relationship management on customer loyalty to the brand trust and customer satisfaction as an intervening variable.
Agustina Maulidatur Rika
doaj +1 more source
HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK
Jurnal Empati, 2018 The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by having relation with brand and ...
ROSTIKA ADI SUKAMDEWI, Unika Prihatsanti
doaj +1 more source
Jurnal Ekonomi dan Bisnis, 2017 The purpose of this research is to analyze and determine the effect of communication, partnership, trust, conflict complain on customer satisfaction and to analyze and determine the effect of communication, partnership, trust, conflict complain and ...
Arum Istiqomawati
doaj +1 more source
The effect of selected marketing activities and promotions on the consumers buying behavior
Business: Theory and Practice, 2022 The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan.
Mohammad Alhalalmeh +5 more
doaj +1 more source