Results 221 to 230 of about 19,160 (264)
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2014
This case study illustrates the effectiveness of pursuing a customer centric marketing approach in order to achieve long term strategic success and market leadership in the fashion industry. The case study provides the most significant elements of Zara’s history. Then it describes the competitive environment.
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This case study illustrates the effectiveness of pursuing a customer centric marketing approach in order to achieve long term strategic success and market leadership in the fashion industry. The case study provides the most significant elements of Zara’s history. Then it describes the competitive environment.
openaire +1 more source
The Role of Trust in Customer Relationships
Asia-Australia Marketing Journal, 1996This paper takes a fresh look at the role of trust in customer relationships by drawing from the economics and communications literatures, where researchers distinguish between concepts of trustworthiness and trusting behaviour. The author develops a typology of trust based on whether a marketing entity is considered trustworthy and whether a behaviour
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Blockchain in logistics industry: in fizz customer trust or not
Journal of Enterprise Information Management, 2020PurposeThe study is an attempt to explore much talked but less understood issue of “blockchain in logistics industry” in modern perspective. The customers' acceptance of blockchain technology in logistics and supply chain is tested through “Technology Acceptance Model” by using attitude, perceived usefulness (PU), perceived ease of use (PEOU ...
Geetika Jain +3 more
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A queueing-inventory model with skeptical and trusting customers
Annals of Operations Research, 2022zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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Trust, commitment, and customer knowledge
Management Decision, 2019Purpose The purpose of this paper is to determine the influence of customer trust, religious commitment, customer’s knowledge on customer intimacy and its impact on relational commitment and repurchase intention, especially in Sharia banks in Indonesia.
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Brand trust and image: effects on customer satisfaction
International Journal of Health Care Quality Assurance, 2017PurposeThe purpose of this paper is to investigate brand trust and brand image effects on healthcare service users. Nowadays, managers and health activists are showing increased tendency to marketing and branding to attract and satisfy customers.Design/methodology/approachThe current study’s design is based on a conceptual model examining brand trust ...
Sayed Hamid, Khodadad Hosseini +1 more
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Effect of trust on customer acceptance of Internet banking
Electronic Commerce Research and Applications, 2002Abstract Two beliefs, ease of use and usefulness, have been considered to be fundamental in determining the acceptance of various IS in the past decades. These beliefs may not, however, fully explain the users’ behavior in an emerging environment such as Internet banking.
Suh, B., Han, I. Han, Ingoo
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Customer Trust in Online Commerce
2011While the number of Web users continues to grow very quickly worldwide, only a small percentage of them buy products or services online. The main reason for that is their lack of trust in the online companies and the Web in general as a safe place to make purchases.
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Trust of Customers in Autonomous Vehicles
ATZ worldwide, 2021Nils Köster, Torsten-Oliver Salge
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The relationship between CRM and customer loyalty: the moderating role of customer trust
International Journal of Bank Marketing, 2021Mírzá Mohammad Didarul Alam +2 more
exaly