Results 231 to 240 of about 6,219,878 (281)

The role of acknowledgment in rebuilding trust. [PDF]

open access: yesJ Hosp Med
Mahadevan S   +4 more
europepmc   +1 more source

Customer value co-creation behavior: Scale development and validation [PDF]

open access: yesJournal of Business Research, 2013
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Youjae Yi, Taeshik Gong
exaly   +5 more sources

The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective [PDF]

open access: yesJournal of Service Research, 2014
Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Matthew Alexander, Elina Jaakkola
exaly   +5 more sources

Customer value metrics

2008
This paper focuses on customer value analysis and measurement, framing customer value management as one of the main antecedents of the company value-creation process. The paper builds on three main pillars. First, the paper highlights the critical role of customer value in business-to-business markets, focusing on the links between the company’s ...
BUSACCA, BRUNO GIUSEPPE   +2 more
openaire   +3 more sources

Valuing customers

BT Technology Journal, 2005
This paper considers the metric of customer lifetime value as a way of placing an expected future value on a company's customers. This approach looks at the fundamental contribution a customer makes to a company's profits. The basic concept is useful in its own right, but it also allows an analogue between a customer and the equity of the company to be
D. Collings, N. Baxter
openaire   +1 more source

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