Exploring the psychological impact and healthcare experiences of patients living with <b>triple class refractory multiple myeloma:</b> an interpretative phenomenological analysis study. [PDF]
Ali N +4 more
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The role of acknowledgment in rebuilding trust. [PDF]
Mahadevan S +4 more
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Editorial: Soft computing and artificial intelligence techniques in decision making, management and engineering. [PDF]
Leon-Castro E +3 more
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Joint optimization of dynamic pricing and personalized recommendation for telecommunications value added services via multi agent reinforcement learning. [PDF]
Zou Z +5 more
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A novel hybrid deep learning framework for customer churn prediction using RFM and embedding clustering. [PDF]
Ibrahim S +3 more
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Customer value co-creation behavior: Scale development and validation [PDF]
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Youjae Yi, Taeshik Gong
exaly +5 more sources
The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective [PDF]
Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Matthew Alexander, Elina Jaakkola
exaly +5 more sources
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This paper focuses on customer value analysis and measurement, framing customer value management as one of the main antecedents of the company value-creation process. The paper builds on three main pillars. First, the paper highlights the critical role of customer value in business-to-business markets, focusing on the links between the company’s ...
BUSACCA, BRUNO GIUSEPPE +2 more
openaire +3 more sources
This paper considers the metric of customer lifetime value as a way of placing an expected future value on a company's customers. This approach looks at the fundamental contribution a customer makes to a company's profits. The basic concept is useful in its own right, but it also allows an analogue between a customer and the equity of the company to be
D. Collings, N. Baxter
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