Results 111 to 120 of about 6,219,878 (281)
Software Product System Model: A Customer-Value Oriented, Adaptable, DevOps-Based Product Model. [PDF]
SN Comput Sci, 2022 Altunel H, Say B.
europepmc +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Predicting Customer Potential Value: an application in the insurance industry [PDF]
For effective Customer Relationship Management (CRM), it is essential to have information on the potential value of customers. Based on the interplay between potential value and realized value, managers can devise customer specific strategies.
Verhoef, P.C., Donkers, A.C.D.
core
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Is Precision Agriculture Technology Adoption Persistently Overestimated?
Agribusiness, EarlyView.ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
Modeling churn using customer lifetime value. [PDF]
The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions to detect customers that are becoming less loyal, also called churners.
Croux, Christophe +2 more
core
Customer-to-customer co-creation of value in the context of festivals. [PDF]
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active ...
Rihova, I
core +4 more sources
Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users. [PDF]
Front Psychol, 2022 Yu Z.
europepmc +1 more source