Results 221 to 230 of about 49,824 (260)
Some of the next articles are maybe not open access.
The Evolution of Customer Relationships and Customer Value
2003Today’s companies operate within a complex economic environment featuring continuous and radical changes owing to the steady arrival of new kinds of competition.
openaire +1 more source
From Customer Profit to Customer Value
2017This chapter provides a holistic view from customer profitability to customer value creation. In particular, it discusses a fuller range of measures of these two dimensions and their use to monitor corporate performance. Customer profit and customer value are two interrelated concepts, but there exists priority conflict.
openaire +1 more source
Customer-to-Customer Value Co-Creation: A Customer-Dominant Framework of Value
Journal of Global MarketingNguyen Bac Nguyen, João Menezes
openaire +1 more source
Customer value = shareholder value
Ledelse i Dag, 1999Grønholdt, Lars +2 more
openaire +2 more sources
The impact of customer clubs on lifetime value of banking customers
International Journal of Electronic Customer Relationship Management, 2023Saeedeh Rajaee Harandi +2 more
openaire +1 more source

