Results 11 to 20 of about 85,945 (276)
How decoy options ferment choice biases in real-world consumer decision-making [PDF]
npj Science of LearningThe decoy effect describes a bias in which people’s choices between two valuable options are swayed by a third, inferior, “decoy” option. Despite being documented in lab settings, relatively little work has investigated whether decoy effects occur “in ...
Sean Devine +4 more
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Hepatic-stellate-cell-targeted delivery of PU.1 decoy ODN by Apt-Tan attenuates liver fibrosis in mice [PDF]
Molecular Therapy: Nucleic AcidsTargeted therapeutics for liver fibrosis (LF) are unavailable. PU.1 is a pioneer transcription factor (TF) that promotes hepatic stellate cell (HSC) activation and LF.
Yong Tan +11 more
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Research on Infrared Decoy Throwing Strategy Based on Hierarchical Clustering Algorithm [PDF]
Hangkong bingqi, 2021 Infrared decoy is often used in infrared countermeasure because of its high cost performance and good effect. Research on its throwing strategy can provide reference for the use of decoy, so as to achieve the expected interference effect.
Cai Yuxuan, Wu Youli, Chen Bian, Gan Yuepeng, Wu Xin
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Impacts of Visualizations on Decoy Effects [PDF]
International Journal of Environmental Research and Public Health, 2021 The decoy effect is a well-known, intriguing decision-making bias that is often exploited by marketing practitioners to steer consumers towards a desired purchase outcome. It demonstrates that an inclusion of an alternative in the choice set can alter one’s preference among the other choices.
Jeong, Yuin +3 more
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Journal of Dermatological Treatment, 2019 Biologic medications have revolutionized the treatment of moderate-to-severe psoriasis. However, many patients prefer oral medications over biologics, which are administered via injection, despite ...
Patrick A, Whitman +2 more
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Comparison-induced decoy effects [PDF]
Memory & Cognition, 2005 Extant theories of decoy effects on evaluations of attribute values were assessed with respect to their ability to account for a one-dimensional analogue of the asymmetric dominance effect. Parducci's (1965, 1995) range-frequency theory, Krumhansl's (1978) distance-density model, Tversky's (1977) diagnosticity principle, and reference point theories (e.
Jessica M, Choplin, John E, Hummel
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Tracking the decoy: maximizing the decoy effect through sequential experimentation [PDF]
Palgrave Communications, 2016 AbstractThe decoy effect is one of the best known human biases violating rational choice theory. According to a large body of literature, people may be persuaded to switch from one offer to another by the presence of a third option (the decoy) that, rationally, should have no influence on the decision-making process.
Maurits C Kaptein +2 more
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Rhesus macaques (Macaca mulatta) exhibit the decoy effect in a perceptual discrimination task. [PDF]
Atten Percept Psychophys, 2015 Parrish AE, Evans TA, Beran MJ.
europepmc +2 more sources
Clarifying the role of an unavailable distractor in human multiattribute choice
eLife, 2022 Decisions between two economic goods can be swayed by a third unavailable ‘decoy’ alternative, which does not compete for choice, notoriously violating the principles of rational choice theory.
Yinan Cao, Konstantinos Tsetsos
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Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products
Frontiers in Psychology, 2020 Compromise effect suggests that a product will have a higher chance to be chosen from a product choice set when its attributes are not the extremes (the best with the highest price or the worst with the lowest price). Few studies have examined compromise
Linhai Wu +3 more
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