Results 11 to 20 of about 9,913,915 (247)

Exploring decoy effects on computerized task preferences in rhesus monkeys (Macaca mulatta).

Animal Behavior and Cognition, 2018
The asymmetric dominance effect or decoy effect emerges when a third inferior option is introduced to a choice set. The decoy option, although typically not chosen, impacts relative preference for the original two options.
Audrey E. Parrish , Elyce Afrifa , Michael J. Beran   +2 more
doaj   +2 more sources

Disentangling Great Apes' Decoy-Effect Bias in a Food Choice Task [PDF]

Animal Behavior and Cognition, 2019
The decoy effect is a violation of rationality that occurs when the relative preference between two target options changes with the addition of a third option, called the decoy, that is no better than the target options but worse than one of the options ...
Alejandro Sánchez-Amaro , Nazlı Altınok , Christophe Heintz , Josep Call   +3 more
doaj   +2 more sources

DECOY EFFECT, COGNITIVE LOAD, AND POSITIVE EMOTION ON PURCHASE INTENTION: IPHONE 14 CASE STUDY [PDF]

Research in Management and Accounting
Understanding the psychological factors influencing consumer behavior is a essential for enhancing purchase intention. This study examines the impact of positive emotion as a mediator between purchase intention and cognitive load or the decoy effect ...
Farrell Ionwyn Eduardo, Nelly Nelly, Jonathan Kenny Juen, Lina Lina, Ratnawati Ratnawati   +4 more
doaj   +2 more sources

Decoy Effect in Search Interaction: A Pilot Study [PDF]

, 2023
In recent years, the influence of cognitive effects and biases on users' thinking, behaving, and decision-making has garnered increasing attention in the field of interactive information retrieval.
Liu, Jiqun, Xiao-Ming Wu, Nuo Chen, Wu, Xiao-Ming, Jiqun Liu, Tetsuya Sakai, Chen, Nuo, Sakai, Tetsuya   +7 more
core   +2 more sources

Testing the decoy effect to improve online survey participation: Evidence from a field experiment [PDF]

, 2023
As low participation and retention in online survey participation decrease confidence in its results, traditional research has focused on ways to optimize the survey structure and design. So far, no study has tested the decoy effect (i.e.
Stoffel, ST, Hirst, Y, Vlaev, I, von Wagner, C, Sun, Y   +4 more
core   +4 more sources

Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products

Frontiers in Psychology, 2020
Compromise effect suggests that a product will have a higher chance to be chosen from a product choice set when its attributes are not the extremes (the best with the highest price or the worst with the lowest price). Few studies have examined compromise
Linhai Wu, Xiaoru Gong, Xiujuan Chen, Wuyang Hu   +3 more
doaj   +1 more source

Practical long-distance quantum key distribution system using decoy levels [PDF]

, 2009
Quantum key distribution (QKD) has the potential for widespread real-world applications, but no secure long-distance experiment has demonstrated the truly practical operation needed to move QKD from the laboratory to the real world due largely to ...
Nordholt, J.E., Dallmann, N., McCabe, K.P., Hughes, R.J., McCabe, K. P., Nam, S., Rice, P. R., Hughes, R. J., Hadfield, R.H., Harrington, J. W., Hadfield, R. H., Nordholt, J. E., Rosenberg, D., Harrington, J.W., Rice, P.R., Tyagi, K. T., Tyagi, K.T., Baek, B., Peterson, C. G., Peterson, C.G.   +19 more
core   +1 more source

Attraction comes from many sources: Attentional and comparative processes in decoy effects [PDF]

Judgment and Decision Making, 2020
The attraction effect emerges when adding a seemingly irrelevant option (decoy) to a binary choice shifts preference towards a target option. This suggests that choice behaviour is dynamic, i.e., choice values are developed during deliberation, rather ...
Marco Marini, Alessandro Ansani, Fabio Paglieri   +2 more
doaj   +2 more sources

Contextual effects and psychological features influencing decoy options: A review and research agenda

Intangible Capital, 2013
Purpose: The purpose of this paper is to develop future research proposals aiming to contribute the extant theory which explains decoy effects.Design/methodology/approach: Firstly, a review of the existing literature about decoy options and its ...
David Gonzalez-Prieto, Oriol Lordan
doaj   +1 more source

Engagement-Scenario-Based Decoy-Effect Simulation Against an Anti-ship Missile Considering Radar Cross Section and Evasive Maneuvers of Naval Ships

한국해양공학회지, 2021
The survivability of a naval ship is the ability of the ship and its onboard systems to remain functional and continue a designated mission in man-made hostile environments.
Kookhyun Kim
doaj   +1 more source