Results 111 to 120 of about 63,230 (286)

Aspects of sustainability in the destination branding process: a bottom-up approach [PDF]

, 2012
The concept of sustainability is based on the premise that the inhabitants of a destination should be involved in the way that destination is managed and promoted.
Aaker D., Anagnostopoulou K., Andriotis K., Anholt S., Archi-Med, Baloglu S., Bouncken R. B., Butler R., Coccossis H., de Chernatony L., Henderson J. C., Jurowski C., Karande K., Maria Antonaki, Morgan N. J., Mowforth A., Nikolaos Trihas, Stathia Zouganeli, Stella Kladou, Tsartas P., Walle A. H.   +20 more
core   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Destination Brand Equity:

Japan Marketing Journal, 2018
Research on destination brand has been performed in the tourism marketing field since the mid-1990s. Studies of the brand perspective on destination started from changes in the tourism environment, such as expansion of tourism opportunities, increasing re-visitors, and a continued segmentation strategy from competitive destinations.
openaire   +4 more sources

Authenticity and eco-cultural tourism development in Kazakhstan: a country branding approach [PDF]

, 2013
No abstract ...
Garkavenko, Vladimir, Tiberghien, Guillaume   +1 more
core  

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

Agribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann, Ching‐Hua Yeh, Matthew Gorton, Barbara Tocco, Áron Török   +4 more
wiley   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

Agribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera, Marcelo Royo‐Vela   +1 more
wiley   +1 more source

Rancangan Destination Brandingkabupaten Sinjai, Sulawesi Selatan [PDF]

, 2019
Kabupaten Sinjai belum memiliki branding khusus pariwisata sehingga dibutuhkan rancangan destination branding yang dapat menjadi alat promosi destinasi.
ERICK, J. A. (JILL), Junaid, I. (Ilham), RABA, M. J. (MONALISA), Rudansy, A. R. (Andi), RUM, A. C. (ALYA)   +4 more
core  

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

Agribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani, Jason de Koff, James Muriuki, Anna‐Liisa Ihuhwa   +3 more
wiley   +1 more source

The research of the importance of events for the development and branding of the city of Niš as a tourism destination

Mенаџмент у хотелијерству и туризму, 2017
Events play an important role in attracting tourists and have a strong effect on the tourism development, recognition of a tourism destination and the economic activity of a country.
Marija Mandarić, Ivana Stamenković
doaj   +4 more sources