Results 91 to 100 of about 5,405 (300)
Making Strategies in Destination Branding [PDF]
, 2013 The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level.
da Silva Oliveira, Eduardo
core +1 more source
International Journal of Scientific Research and Management (IJSRM)Research on destination brand engagement (DBE) within the tourism context has mainly focused on its outcomes rather than its antecedents. This study diverges from previous investigations to examine the impact of destination-focused drivers and a tourist-centric perspective on DBE.
Isaac Muponya, Rumbidzai Chiyangwa
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES [PDF]
In the globalization era, characterized by profound political and economical reforms of which main objective is the increased competitiveness, whether we talk about goods, companies, cities or countries, the proactive attitude and the marketing strategy ...
Lidia Elena ALEXA
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Does Digital Content Marketing and Destination Branding Improve Visit Intention
Profit: Jurnal Administrasi BisnisThe lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing.
Siti Lailatus Sa'adah +3 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Brazil and the United States account for more than 40% of global poultry exports, with China and South Korea among their major destination markets. This study examines price transmission and market linkages between Brazil and the United States using monthly poultry export price data from January 1990 to December 2024. It also assesses which of
Khondoker Abdul Mottaleb +2 more
wiley +1 more source
Advanced Intelligent Discovery, EarlyView.This article investigates how persistent homology, persistent Laplacians, and persistent commutative algebra reveal complementary geometric, topological, and algebraic invariants or signatures of real‐world data. By analyzing shapes, synthetic complexes, fullerenes, and biomolecules, the article shows how these mathematical frameworks enhance ...
Yiming Ren, Guo‐Wei Wei
wiley +1 more source
Bubbles Acting as Micro End‐Effectors for Dexterous Manipulation and Sensing in Aqueous Environment
Advanced Intelligent Systems, Volume 7, Issue 3, March 2025.Inspired by bubbles, this article proposes a low‐cost method for multifunctional manipulation and sensing using microbubbles in aqueous environments. Bubbles are easily generated in situ, enabling the safe and adaptive handling of microobjects and sensing of microforces and surface textures.
Zichen Xu, Qingsong Xu
wiley +1 more source
Practice of Internet Marketing in Destination Branding [PDF]
, 2012 This study provides information about destination branding and the effect of Internet marketing on tourism. Tourism branding generates interest in a destination as well as, investments and reputation.
Duong, Linh
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