Results 71 to 80 of about 5,405 (300)
VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION [PDF]
The fact that Vienna is an attractive tourist destination, well known internationally is undeniable. With its imperial splendour and remarkable cultural image, Vienna has become, in the recent years, an attractive tourist destination, reaching in 2010 ...
Razvan Andrei CORBOS +1 more
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Komparasi Destination Branding dalam Official Website Negara Singapura-Malaysia-Indonesia
Nirmana, 2010 High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication.
Ryan Pratama Sutanto +2 more
doaj
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
, 2009 This study examines the effect of different types of social influence on travelers’ perceptions of a destination’s brand equity. The proposed model is tested using data obtained from a survey of 979 travelers in Macao.
Evangelista, Felicitas U. (R7647) +1 more
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Is hosting tourism events a sustainable way of destination branding: Evidences from Sanya, China
Cogent Social Sciences, 2019 The existing literature has revealed the questionable economic benefits of hosting such events, while scholars would still hold an optimistic view of the benefits of place branding and promotion.
Yibin Chen +3 more
doaj +1 more source
Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior
Trikonomika, 2015 The purpose of this study is to know the phenomenon and get empirical evidence, and also conclusion about the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city.
Juanim J, Neng Lilis Rahmawati
doaj +1 more source
Mobile Applications and Destination Branding in Spain
International Journal of Interactive Mobile Technologies (iJIM), 2014 The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis.
Carlos Alberto Scolari +1 more
openaire +4 more sources
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE [PDF]
In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms.
Silaghi Simona +2 more
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source