Results 71 to 80 of about 1,435 (258)

Identifying Research Gaps in Destination Branding and Social Media Studies Between the Global North and Global South: Literature Review [PDF]

African Journal of Hospitality, Tourism and Leisure
The exploratory study sought to present a review of scholarly literature and synthesise academic insights encompassing the span of 2010 to 2020, to shed light on the contemporary state of knowledge pertaining the intersection of destination branding and ...
Mafanedza Brutus MAKUMBI, Elizabeth Ann du PREEZ   +1 more
doaj   +1 more source

Farmers’ Protests in Germany: Media Coverage and Types of Bias

Agribusiness, EarlyView.
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Mobile Applications and Destination Branding in Spain

International Journal of Interactive Mobile Technologies (iJIM), 2014
The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis.
Carlos Alberto Scolari, José Fernández-Cavia   +1 more
openaire   +4 more sources

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

The Mediating Role of Destination Brand Authenticity in the Relationship Between Online Destination Brand Experience and Destination Brand Engagement

Tourism and Hospitality
This research focuses on the effects of online destination brand experience on destination brand authenticity, destination brand engagement, and external search behavior and behavioral intention. It also investigates the mediating effect of destination brand authenticity on the relationship between online destination brand experience and destination ...
Kazım Dağ, Sinan Çavuşoğlu
openaire   +1 more source

Price Transmission and Leadership in the Global Poultry Market: Results From Parametric and Nonparametric Approaches

Agribusiness, EarlyView.
ABSTRACT Brazil and the United States account for more than 40% of global poultry exports, with China and South Korea among their major destination markets. This study examines price transmission and market linkages between Brazil and the United States using monthly poultry export price data from January 1990 to December 2024. It also assesses which of
Khondoker Abdul Mottaleb, Shaikh M. Rahman, Syed Imran Ali Meerza   +2 more
wiley   +1 more source

Does Digital Content Marketing and Destination Branding Improve Visit Intention

Profit: Jurnal Administrasi Bisnis
The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing.
Siti Lailatus Sa'adah , Silvana Maulidah , Heptari Elita Dewi , Rosihan Asmara   +3 more
doaj   +1 more source

Do More Open Economies Export Less Diversely in Brazilian Agribusiness?

Agribusiness, EarlyView.
ABSTRACT This paper asks whether municipalities with a larger export‐to‐revenue ratio display a more concentrated bundle of exported goods in Brazilian agribusiness. Recent advances in export imputation for Brazilian municipalities allow for an analysis of the concentration profile of each municipality and its association with export openness.
Alan Leal, Michelle Marcia Viana Martins
wiley   +1 more source