Results 71 to 80 of about 63,886 (302)
Perancangan Destination Branding Desa Poncokusumo, Malang [PDF]
, 2013 Desa Poncokusumo, salah satu desa di Kecamatan Poncokusumo Kabupaten Malang merupakan wujud sebuah desa wisata di pinggiran sebelah barat daya Taman Nasional Bromo Tengger Semeru Royan Barat. Hamparan pemandangan alam pegunungan menghijau indah dan subur
Gunawan, R. (Rendy) +2 more
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Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
TOURIST DESTINATION BRANDING [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2012 The paper shows how the branding,as a process that identifies destinations and allowstourists to make a good choice between differentalternatives, fits into the contemporary marketingconcept.
Andrijana Mrkaić
doaj
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
Storytelling on social media: forging the path to tourism destination branding
Cogent Business & ManagementIt is well recognized that organizations are progressively adopting the practice of marketing and branding by employing storytelling methods utilizing diverse types of narrative styles and medium combinations.
Thanh-Binh Phung +2 more
doaj +1 more source
How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012? [PDF]
Journal of Spatial and Organizational Dynamics, 2014 There are many reasons contributing to the achievement of Malaysia for being rank as top 10 most visited destinations in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In order to identify
Nor’Ain Othman +2 more
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National and urban public policy agenda in tourism. Towards the emergence of a hyperneoliberal script? [PDF]
, 2017 Following the 2007–2009 Global Financial Crisis (GFC), some national governments have been pursuing a counter-reform of the public sector characterised by further policy centralisation and the ‘hollowing out’ of regional authorities.
Amore, Alberto, Hall, Colin Michael
core +1 more source
Agribusiness, EarlyView.ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
Navigating digital horizons: A systematic review of social media’s role in destination branding
Journal of Enterprise and DevelopmentPurpose — This study aims to acquire a comprehensive understanding of how social media platforms contribute to the process of destination branding by identifying major themes in the literature pertaining to social media's role in destination branding ...
Deske Wenske Mandagi +2 more
doaj +1 more source
VARIABLES OF THE IMAGE OF TOURIST DESTINATION [PDF]
The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1).
Ban Olimpia
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