Results 61 to 70 of about 1,383 (257)

Komparasi Destination Branding dalam Official Website Negara Singapura-Malaysia-Indonesia

Nirmana, 2010
High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication.
Ryan Pratama Sutanto, Listia Natadjaja, Erandaru .   +2 more
doaj  

Farmers’ Protests in Germany: Media Coverage and Types of Bias

Agribusiness, EarlyView.
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

Is hosting tourism events a sustainable way of destination branding: Evidences from Sanya, China

Cogent Social Sciences, 2019
The existing literature has revealed the questionable economic benefits of hosting such events, while scholars would still hold an optimistic view of the benefits of place branding and promotion.
Yibin Chen, Yi Liu, Chen Wang, Kaiqi Chen   +3 more
doaj   +1 more source

Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior

Trikonomika, 2015
The purpose of this study is to know the phenomenon and get empirical evidence, and also conclusion about the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city.
Juanim J, Neng Lilis Rahmawati
doaj   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Exploring antecedents of destination brand engagement of tourists: The roles of destination brand experience and destination brand authenticity.

International Journal of Scientific Research and Management (IJSRM)
Research on destination brand engagement (DBE) within the tourism context has mainly focused on its outcomes rather than its antecedents. This study diverges from previous investigations to examine the impact of destination-focused drivers and a tourist-centric perspective on DBE.
Isaac Muponya, Rumbidzai Chiyangwa
openaire   +1 more source

Mobile Applications and Destination Branding in Spain

International Journal of Interactive Mobile Technologies (iJIM), 2014
The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis.
Carlos Alberto Scolari, José Fernández-Cavia   +1 more
openaire   +4 more sources

Identifying Research Gaps in Destination Branding and Social Media Studies Between the Global North and Global South: Literature Review [PDF]

African Journal of Hospitality, Tourism and Leisure
The exploratory study sought to present a review of scholarly literature and synthesise academic insights encompassing the span of 2010 to 2020, to shed light on the contemporary state of knowledge pertaining the intersection of destination branding and ...
Mafanedza Brutus MAKUMBI, Elizabeth Ann du PREEZ   +1 more
doaj   +1 more source