Results 51 to 60 of about 63,886 (302)
Events as a Framework for Tourist Destination Branding – Case Studies of Two Cultural Events in Croatia [PDF]
Turizam, 2012 Events have become an increasingly significant component of destination branding. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. In this paper, the focus
Klara Trošt +2 more
doaj
Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
doaj +1 more source
Almatourism, 2015 The aim of this essay is to address the issue of medium mountain destination branding from a multidisciplinary perspective, focusing on the Italian tourism area of the Val di Sole as a case study.After having summarized the main potentialities and ...
Elisa Tizzoni
doaj +1 more source
Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs
Tourism and Hospitality, 2022 Tourists’ sense of place or destination attachment could play an important role in destination branding. Yet, sense of place literature focuses on residents as the concept originates from a long-term residence in one place.
Siao Fui Wong +2 more
doaj +1 more source
Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity [PDF]
, 2013 This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored.
Md Noor, Shuhaida +2 more
core
The role of local perceptions in the marketing of rural areas [PDF]
, 2013 This paper explores the ways that two rural counties are marketed, both as locations for enterprise and for tourist appeal. Secondary data sources and expert interviews provide the basis for a comparison of approaches in each case.
Aitken +38 more
core +2 more sources
THE “UMBRELLA” BRAND AND BRANDING PROCESS IN THE KVARNER DESTINATION
Tourism and hospitality management, 2006 Fierce competition on the world tourism market is making it necessary for tourist destinations to position themselves appropriately and to differentiate themselves from the competition. This paper looks at the importance of space as a key marker of a tourist destination, and focuses on the meaning of a brand in enhancing attractiveness on the tourism ...
Cetinski, Vinka +2 more
openaire +2 more sources
Advanced Science, EarlyView.Palatable food alleviates stress and prevents anxiety. This study uncovers a dedicated neural pathway: dopamine release in the PFC activates D1R neurons, whose projections to the peri‐PVN engage a population of anxiolytic CRFR1 neurons. These neurons then inhibit stress‐induced hyperactivity of PVNCRF neurons, providing a circuit‐level explanation for ...
Yuchuan Hong +12 more
wiley +1 more source
European Research on Management and Business Economics, 2020 Dubai, the globally known Emirate of the United Arab Emirates, has achieved an image of its own as a sun, sand and sea destination with the added X-factor of safety and shopping to enhance visitors’ positive perceptions.
Rashad Al Saed +2 more
doaj +1 more source
Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image
Revista CEA, 2021 The aim of this study is to establish if concepts such as the Services Marketing Mix and Place Branding have any influence on Tourism Destination Image. Therefore, it adopted a quantitative cross-sectional exploratory methodology.
Heppy Agustiana Vidyastuti
doaj +1 more source