Results 51 to 60 of about 1,383 (257)

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration [PDF]

SHS Web of Conferences
As the fusion of culture and tourism continues to accelerate, the branding strategies for tourist destinations are encountering both unprecedented challenges and fresh opportunities.
Zhu Haiqi
doaj   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

TOURIST DESTINATION BRANDING [PDF]

Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2012
The paper shows how the branding,as a process that identifies destinations and allowstourists to make a good choice between differentalternatives, fits into the contemporary marketingconcept.
Andrijana Mrkaić
doaj  

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

Agribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann, Ching‐Hua Yeh, Matthew Gorton, Barbara Tocco, Áron Török   +4 more
wiley   +1 more source

Storytelling on social media: forging the path to tourism destination branding

Cogent Business & Management
It is well recognized that organizations are progressively adopting the practice of marketing and branding by employing storytelling methods utilizing diverse types of narrative styles and medium combinations.
Thanh-Binh Phung, Doan Viet Phuong Nguyen, Vo Phuong Thao Tran   +2 more
doaj   +1 more source

How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012? [PDF]

Journal of Spatial and Organizational Dynamics, 2014
There are many reasons contributing to the achievement of Malaysia for being rank as top 10 most visited destinations in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In order to identify
Nor’Ain Othman, Hassnah Wee, Razip Hassan   +2 more
doaj  

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Navigating digital horizons: A systematic review of social media’s role in destination branding

Journal of Enterprise and Development
Purpose — This study aims to acquire a comprehensive understanding of how social media platforms contribute to the process of destination branding by identifying major themes in the literature pertaining to social media's role in destination branding ...
Deske Wenske Mandagi, Indrajit Indrajit, Toetik Wulyatiningsih   +2 more
doaj   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

Agribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani, Jason de Koff, James Muriuki, Anna‐Liisa Ihuhwa   +3 more
wiley   +1 more source