Results 11 to 20 of about 63,230 (286)
Place branding in tourism: a review of theoretical approaches and management practices [PDF]
Tourism & Management Studies, 2017 This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In
Marta Almeyda-Ibáñez, Babu P. George
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VR-mediated storytelling of experience in destination branding: hybrid 4D transformations
RUDN Journal of Studies in Literature and Journalism, 2023 In COVID-19 era, destination branding faces the challenge of digitalization and virtual reality (VR) in particular. The fundamentals of VR-mediated storytelling in destination branding are in the process of being developed. There is a luck of research on
Marina G. Shilina +2 more
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INTEGRATING SUSTAINABILITY INTO DESTINATIONS BRANDING: A LITERATURE BASED-REVIEW [PDF]
Geo Journal of Tourism and GeositesIn today’s global challenges, sustainability is no longer a choice but a necessity. Particularly in destination branding, sustainability is a core value that significantly influences tourist choices and shapes the image of destinations worldwide ...
Eliyas Ebrahim AMAN +2 more
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Tourism Destination Branding Complexity [PDF]
, 2005 Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
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Destination Branding Identity from the Stakeholders’ Perspectives
International Journal of Built Environment and Sustainability, 2015 In order to establish a strong destination branding, understanding the process of image in positioning the destination is crucial. Arguably, a brand identity for a tourist destination that makes up a name is often captured from the user point of view ...
Mohd Fadil Mohd Yusof +1 more
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Komparasi Destination Branding dalam Official Website Negara Singapura-Malaysia-Indonesia [PDF]
, 2012 Persaingan dalam bidang pariwisata saat ini sangat ketat. Negara-negara di Asia Tenggara saling bersaing. Destination branding sebagai sebuah pembeda merupakan salah satu solusi alternatif.
Erandaru, +2 more
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Destination brand licensing – the case of Porta Lubavia brand
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013 Destination branding is one of the most popular topic among tourism destinations researchers and practitioners however recent research revealed that it is a concept not clear.
Michał Żemła
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The North Cyprus Conference Sector: Establishing a Competitive Advantage [PDF]
, 2010 North Cyprus had recently positioned itself as a conference destination. Given external and internal factors such as political isolation and the over dependency on casino tourism, policymakers have recognised the importance of the conference sector in ...
Oral, J., Whitfield, J.E.
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Heritage In DMOS’ Branding Strategy: The Case Of Caribbean Islands
Journal on Tourism & Sustainability, 2023 The purpose of this paper is to stimulate discussion and debate, and to draw attention to the extent that ‘heritage’ is used as a branding strategy in Caribbean destinations’ logo designs.
Hugues Seraphin, Wendy Sealy
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Gelar: Jurnal Seni Budaya, 2016 Penelitian ini bertujuan merumuskan rancangan strategi visual bagi desa Tirtomoyo Wonogiri sebagai salah satu daerah penghasil batu akik terbaik di dunia.
Andreas Slamet Widodo +2 more
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