Results 21 to 30 of about 63,886 (302)

Online Media Overview in Tourism Destination Branding [PDF]

, 2020
The development of tourism destinations not only depends on nature's grace. The tourist destination can be built using branding communication techniques. For that, it is worth noting more thoroughly about how communicators develop messages.
Qurrantain, Nadia, Sutanto, M. Himawan
core   +2 more sources

Branding the controversial: challenges in destination branding [PDF]

Innovative Marketing, 2011
Dana-Nicoleta Lascu, Evelyn Ruth Soto Amesquita   +1 more
doaj   +2 more sources

STRATEGI VISUAL PADA PROMOSI DESA WISATA BATU AKIK MELALUI DESTINATION BRANDING DI DESA TIRTOMOYO WONOGIRI

Gelar: Jurnal Seni Budaya, 2016
Penelitian ini bertujuan merumuskan rancangan strategi visual bagi desa Tirtomoyo Wonogiri sebagai salah satu daerah penghasil batu akik terbaik di dunia.
Andreas Slamet Widodo, Jazuli Abdin Munib, Ercilia Rini Octavia   +2 more
doaj   +1 more source

The North Cyprus Conference Sector: Establishing a Competitive Advantage [PDF]

, 2010
North Cyprus had recently positioned itself as a conference destination. Given external and internal factors such as political isolation and the over dependency on casino tourism, policymakers have recognised the importance of the conference sector in ...
Oral, J., Whitfield, J.E.
core   +1 more source

Heritage In DMOS’ Branding Strategy: The Case Of Caribbean Islands

Journal on Tourism & Sustainability, 2023
The purpose of this paper is to stimulate discussion and debate, and to draw attention to the extent that ‘heritage’ is used as a branding strategy in Caribbean destinations’ logo designs.
Hugues Seraphin, Wendy Sealy
doaj   +1 more source

IMPACT OF DESTINATION BRAND EXPERIENCE TO INCREASE DESTINATION BRAND LOYALTY

Jurnal Aplikasi Manajemen
Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were famous as world tourist destinations.
Miska Irani Tarigan, Esli Silalahi, Anitha Paulina Tinambunan, Errie Margery, Lusiah Lusiah   +4 more
openaire   +2 more sources

Linking travel motivation, tourist self-image and destination brand personality [PDF]

, 2007
Despite a growing body of work on destination branding, there has been little investigation of whether or not tourists attribute brand personality characteristics to tourism destinations and whether or not an emotional connection exists based on tourists'
Benckendorff, Pierre, Moscardo, Gianna, Murphy, Laurie   +2 more
core   +2 more sources

Determinants of loyalty in destination branding: perspective from supply side

Cogent Business & Management
The Tourism sector has become increasingly competitive globally, and destination branding has emerged as one of the strategic tools for establishing a competitive edge.
Emmanuel Chao
doaj   +1 more source

Destination brand authenticity to destination brand engagement in tourism destination

Technium Social Sciences Journal
This study examines Destination Brand Engagement (DBE) in the context of tourism primarily focusing on its outcomes rather than its antecedents. This study differs from previous studies in examines the impact of destination-centric drivers and tourist-centric perspectives.
Intan Widuri Sakti, null Zakiah Darajat, null Yori Rismayanti   +2 more
openaire   +1 more source

What Do Large Language Models Know About Materials?

Advanced Engineering Materials, EarlyView.
If large language models (LLMs) are to be used inside the material discovery and engineering process, they must be benchmarked for the accurateness of intrinsic material knowledge. The current work introduces 1) a reasoning process through the processing–structure–property–performance chain and 2) a tool for benchmarking knowledge of LLMs concerning ...
Adrian Ehrenhofer, Thomas Wallmersperger, Gianaurelio Cuniberti   +2 more
wiley   +1 more source