Place branding in tourism: a review of theoretical approaches and management practices [PDF]
Tourism & Management Studies, 2017 This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In
Marta Almeyda-Ibáñez, Babu P. George
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VR-mediated storytelling of experience in destination branding: hybrid 4D transformations
RUDN Journal of Studies in Literature and Journalism, 2023 In COVID-19 era, destination branding faces the challenge of digitalization and virtual reality (VR) in particular. The fundamentals of VR-mediated storytelling in destination branding are in the process of being developed. There is a luck of research on
Marina G. Shilina +2 more
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INTEGRATING SUSTAINABILITY INTO DESTINATIONS BRANDING: A LITERATURE BASED-REVIEW [PDF]
Geo Journal of Tourism and GeositesIn today’s global challenges, sustainability is no longer a choice but a necessity. Particularly in destination branding, sustainability is a core value that significantly influences tourist choices and shapes the image of destinations worldwide ...
Eliyas Ebrahim AMAN +2 more
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Tourism Destination Branding Complexity [PDF]
, 2005 Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
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Destination Branding Identity from the Stakeholders’ Perspectives
International Journal of Built Environment and Sustainability, 2015 In order to establish a strong destination branding, understanding the process of image in positioning the destination is crucial. Arguably, a brand identity for a tourist destination that makes up a name is often captured from the user point of view ...
Mohd Fadil Mohd Yusof +1 more
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Komparasi Destination Branding dalam Official Website Negara Singapura-Malaysia-Indonesia [PDF]
, 2012 Persaingan dalam bidang pariwisata saat ini sangat ketat. Negara-negara di Asia Tenggara saling bersaing. Destination branding sebagai sebuah pembeda merupakan salah satu solusi alternatif.
Erandaru, +2 more
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Jurnal Manajemen Industri dan Logistik, 2023 This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination ...
Nasrul Nasrul +4 more
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Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland [PDF]
, 2008 This paper addresses destination brand image in tourism marketing and assesses the contribution of tourism ' s workforce to such image and branding, considering the role that employees play in visitors ' interpretation of their experience of destination ...
Baum, T.G., Devine, F., Hearns, N.
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Destination brand licensing – the case of Porta Lubavia brand
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013 Destination branding is one of the most popular topic among tourism destinations researchers and practitioners however recent research revealed that it is a concept not clear.
Michał Żemła
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Branding destination image: a stakeholder causal scope analysis for internationalisation of destinations [PDF]
, 2016 The impact of relationship marketing (RM) on the internationalisation process and the branding of destination image are widely, but separately, researched.
Shams, Riad
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