Results 11 to 20 of about 1,383 (257)
Communicating Lithuania’s destination branding
Mokslas: Lietuvos Ateitis, 2020 Increasingly, academics and practitioners are turning their attention towards destination branding as a serious topic of research and enquiry. In an attempt to differentiate themselves from competitors, tourism authorities across Europe are developing ...
Živilė Sederevičiūtė-Pačiauskienė +1 more
doaj +4 more sources
INTEGRATING SUSTAINABILITY INTO DESTINATIONS BRANDING: A LITERATURE BASED-REVIEW [PDF]
Geo Journal of Tourism and GeositesIn today’s global challenges, sustainability is no longer a choice but a necessity. Particularly in destination branding, sustainability is a core value that significantly influences tourist choices and shapes the image of destinations worldwide ...
Eliyas Ebrahim AMAN +2 more
doaj +1 more source
VR-mediated storytelling of experience in destination branding: hybrid 4D transformations
RUDN Journal of Studies in Literature and Journalism, 2023 In COVID-19 era, destination branding faces the challenge of digitalization and virtual reality (VR) in particular. The fundamentals of VR-mediated storytelling in destination branding are in the process of being developed. There is a luck of research on
Marina G. Shilina +2 more
doaj +1 more source
Destination Branding Identity from the Stakeholders’ Perspectives
International Journal of Built Environment and Sustainability, 2015 In order to establish a strong destination branding, understanding the process of image in positioning the destination is crucial. Arguably, a brand identity for a tourist destination that makes up a name is often captured from the user point of view ...
Mohd Fadil Mohd Yusof +1 more
doaj +1 more source
Jurnal Manajemen Industri dan Logistik, 2023 This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination ...
Nasrul Nasrul +4 more
openaire +2 more sources
Destination brand licensing – the case of Porta Lubavia brand
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013 Destination branding is one of the most popular topic among tourism destinations researchers and practitioners however recent research revealed that it is a concept not clear.
Michał Żemła
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Gelar: Jurnal Seni Budaya, 2016 Penelitian ini bertujuan merumuskan rancangan strategi visual bagi desa Tirtomoyo Wonogiri sebagai salah satu daerah penghasil batu akik terbaik di dunia.
Andreas Slamet Widodo +2 more
doaj +1 more source
Destination brand authenticity to destination brand engagement in tourism destination
Technium Social Sciences JournalThis study examines Destination Brand Engagement (DBE) in the context of tourism primarily focusing on its outcomes rather than its antecedents. This study differs from previous studies in examines the impact of destination-centric drivers and tourist-centric perspectives.
Intan Widuri Sakti +2 more
openaire +1 more source
Branding the controversial: challenges in destination branding [PDF]
Innovative Marketing, 2011 Dana-Nicoleta Lascu +1 more
doaj +2 more sources
Heritage In DMOS’ Branding Strategy: The Case Of Caribbean Islands
Journal on Tourism & Sustainability, 2023 The purpose of this paper is to stimulate discussion and debate, and to draw attention to the extent that ‘heritage’ is used as a branding strategy in Caribbean destinations’ logo designs.
Hugues Seraphin, Wendy Sealy
doaj +1 more source