Results 11 to 20 of about 5,405 (300)
Place branding in tourism: a review of theoretical approaches and management practices [PDF]
Tourism & Management Studies, 2017 This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In
Marta Almeyda-Ibáñez, Babu P. George
doaj +1 more source
Tourism as a Soft Power Tool. The Role of Public Diplomacy in Japan’s Country and Destination Branding [PDF]
Journal of Tourism, Sustainability and Well-being, 2023 Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to reinforce the image of a place to attract visitors, with the ensuing multiplier effect on its economy.
María-Francisca Casado Claro +2 more
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Destination branding and co-creation: a service ecosystem perspective [PDF]
, 2020 Drawing on the service-dominant logic and the institutional theory, the paper aims to explore the value-creating mechanisms of branding in the destination context and the brand co-creation process at and between different levels of a service ecosystem ...
Antonios, G., Skourtis, G., Lamprini, P.
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The role of culinary festivals in building destination brand equity
, 2023 The current chapter theoretically aims to reveal the relationship between culinary festivals and destination branding, focusing on studies investigating aspects of culinary festivals such as festival experience, quality, and motivation in the ...
Kodaş, Davut
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INTEGRATING SUSTAINABILITY INTO DESTINATIONS BRANDING: A LITERATURE BASED-REVIEW [PDF]
Geo Journal of Tourism and GeositesIn today’s global challenges, sustainability is no longer a choice but a necessity. Particularly in destination branding, sustainability is a core value that significantly influences tourist choices and shapes the image of destinations worldwide ...
Eliyas Ebrahim AMAN +2 more
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Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973.
Pike, Steven +7 more
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VR-mediated storytelling of experience in destination branding: hybrid 4D transformations
RUDN Journal of Studies in Literature and Journalism, 2023 In COVID-19 era, destination branding faces the challenge of digitalization and virtual reality (VR) in particular. The fundamentals of VR-mediated storytelling in destination branding are in the process of being developed. There is a luck of research on
Marina G. Shilina +2 more
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Jurnal Manajemen Industri dan Logistik, 2023 This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination ...
Nasrul Nasrul +4 more
openaire +2 more sources
Digital destination branding: A framework to define and assess European DMOs practices [PDF]
, 2023 The current tourism scenario is complex, marked by deep crises and changes due to Covid-19 pandemic impacts. Tourist destinations more than ever need to assert their brand on the global market.
Conte, Francesca +7 more
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Destination brand licensing – the case of Porta Lubavia brand
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013 Destination branding is one of the most popular topic among tourism destinations researchers and practitioners however recent research revealed that it is a concept not clear.
Michał Żemła
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